From first moment you hear ‘Holidays are coming’ or the first glimpse of a man, his dog and the watch…Christmas ads can bring a brief moment of joy, no matter what the product is.

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But what makes a Christmas ad really work? Is it as simple as hitting us with nostalgia, or making us feel something really emotional?

Neal Davies is the CEO of BBDO Dublin. While you might not know the name, you’ll know some of their work, including the iconic Guinness Christmas ad.

Neal joined Dermot and Dave to take a look at what makes the perfect Christmas ad, and explain why some mean more to us than others.

You can catch the chat by clicking play above.