In this episode, we're diving into the science and strategy behind recovery-based wellness with structural realignment expert and wellness entrepreneur Sophie of Active Bodyworks.

We cover:

✅ Why cold plunges, contrast therapy, PEMF & red light therapy are more than just trends
✅ How corporate wellness impacts employee retention, productivity & bottom-line ROI
✅ The real talk on burnout recovery (beyond meditation)
✅ How high-performing leaders can create sustainable habits that enhance creativity, focus, and longevity
✅ What to look for in a massage therapist when wellness is the goal—not just relaxation

Whether you're a fractional exec, founder, or team leader, this episode will leave you with actionable ideas for boosting performance through wellness—and why it's time to stop treating self-care like a luxury.

🔗 Plus: Learn how Nicole and Tamara are stacking habits, running half marathons, and redefining leadership through holistic health.

#EmployeeWellness #CorporateWellness #BurnoutRecovery #WellnessForExecutives#StructuralRealignment #HighPerformanceHabits

What happens when a fashion founder turns a counterfeit problem into a tech innovation? In this episode of What the Frac? Live, Nicole and Tamara sit down with Christian Oswald, veteran, fashion entrepreneur, and co-founder of Rainfall—a company that turns physical products into storytelling platforms through digital product passports.

We explore:

• How disconnected brand stories impact marketing performance

• Why authenticity is the secret weapon for modern brands

• How Rainfall helps brands connect physical goods to digital experiences—without an app

• The surprising impact of personalization, customer journey mapping, and UGC at scale

• The real ROI of storytelling and experiential branding

Whether you're a marketer, founder, or just obsessed with future-forward branding, this episode is full of actionable takeaways, intuitive pivots, and a reminder that experience never goes out of style.

🔗 Plus: Learn why Christian thinks your wine bottle might be your next favorite marketing channel.

#BrandStorytelling #Marketing #BrandLoyalty #WhatTheFracLive #MarketingTech #ProductMarketingStrategy #QRCode

PR isn't what it used to be — and that's a good thing. In this episode of What the Frac? Live, we sit down with Elizabeth Knight, founder of Knight SC, to talk about how PR, communications, and branding are evolving in today’s noisy media landscape. From landing national coverage to knowing when not to pursue press, Elizabeth shares real tactics and frameworks for startup founders, CMOs, and marketing teams navigating a new era of visibility.

We cover:

• The real definition of PR in 2025

• How to know if you're media-ready (and what to do if you're not)

• Strategic case studies like ParkPro and what made them land

• Red flags when hiring PR agencies or fractional partners

• Why aligning media with your business goals is everything

If you're tired of outdated PR advice and want to understand how communications strategy fuels growth, this episode is your guide.

#PublicRelations #PRStrategy #CommunicationsStrategy #MarketingTips #FractionalCMO #FractionalMarketing #BrandStorytelling #HolisticMarketing #ModernPR #MediaRelations

In this special episode of What the Frac? Live, Nicole and Tamara sit down with Liz Pocock, CEO of Startup Tucson, and Jessica Suskin, Associate Producer of the TENWEST Festival and Director at Tucson Young Professionals. We go behind the scenes of Arizona’s most dynamic entrepreneurial festival and explore how Startup Tucson is fueling innovation and collaboration across industries. From curated mentorship to cross-sector collisions, this episode is packed with actionable advice for founders, creatives, and changemakers. Plus — we share what to expect at our live Q&A session at TENWEST!

Whether you're a startup founder, solopreneur, or community builder, you’ll gain insights into creating authentic connections, navigating ecosystems, and showing up as your most impactful self.

🎟️ Catch Nicole and Tamara LIVE at TENWEST on March 27!

#StartupStories #Entrepreneurship #BusinessFestival #TENWEST #ArizonaStartups #InnovationEcosystem #FoundersJourney #WomenInBusiness #BusinessGrowth #StartupSupport #LivePodcast #NetworkingTips

In this episode of What the Frac? Live, we sit down with Tim Berney, founder of VI Marketing and Branding, to unpack why narrowing your focus is the key to real business growth. With over three decades in the industry, Tim shares what it takes to build an award-winning agency, the importance of brand positioning, how to use data to niche effectively, and why AI can’t replace authentic creative strategy.

We dive into:

• The power of deep expertise vs. generalization

• How brand positioning helps you stand out in crowded markets

• The role of internal culture in building authentic brands

• Where AI fits (and doesn’t fit) in the creative process

• Why collaboration is the future of agency models

Whether you're a founder, fractional CMO, or marketing pro — this episode is packed with insights that will shift how you think about growth and brand leadership.

#MarketingStrategy #BrandPositioning #FractionalCMO #BusinessGrowth #AgencyLife #DigitalMarketing #NicheMarketing #AuthenticBranding #AIandMarketing #CreativeStrategy

Building a 7-figure agency is possible but how do you scale without burning out? In this episode of What The Frac? Live, agency consultant Melissa Lohrer shares insights on sustainable growth, strategic positioning, and relationship-driven sales that help creative and consulting firms thrive. She breaks down how to build a business that aligns with your goals, set boundaries to avoid burnout, and create revenue models that drive profitability. Whether you're an agency owner, a consultant, or an entrepreneur looking to refine your business model, this episode is packed with actionable strategies to help you grow and scale successfully. Watch now! 🚀

#AgencyGrowth #WomenInBusiness #ScalingYourBusiness

Growing a business isn’t just about revenue, it’s about building the right team, streamlining operations, and expanding into global markets effectively. In this episode of What The Frac? Live!, Jose Delgado, COO of Anequim, shares game-changing insights on hiring top talent, developing leadership, and leveraging remote global teams to scale efficiently. Discover proven strategies for structuring your operations, fostering company culture, and ensuring compliance while expanding into new markets. If you're a business owner, executive, or leader looking for real-world strategies to grow and scale your company, this episode is packed with actionable takeaways. 🚀 Watch now and future-proof your business!

In this episode of What The Frac? Live!, Nicole and Tamara are joined by Arielle Lechner, executive coach and founder of Newpo. Arielle shares valuable insights on fostering a culture of experimentation, leveraging AI to enhance workflows, and cultivating leadership skills for high-performing teams. Discover how to approach failure as a lesson, embrace curiosity, and build more effective strategies by running experiments. Plus, hear practical tips for balancing AI adoption and productivity without overwhelm. Don’t miss it!