What The Frac? | Your Fractional Executives

By Nicole Zeno and Tamara Laine

We are your Fractional Executives!

Breaking down marketing & tech for:

Business Owners, CMOs, Fractionals, & Marketers... more

· Business

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FAQs about What The Frac? | Your Fractional Executives:

How many episodes does What The Frac? | Your Fractional Executives have?

The podcast currently has 32 episodes available.

What The Frac? | Your Fractional Executives episodes:

January 27, 2025 Marketing Attribution Uncovered with Drew Smith
[Originally Aired 6/27/24]
In this episode of What The Frac? Live!, hosts Nicole and Tamara sit down with marketing attribution expert Drew Smith, CEO of Attributa. They dive into the power of data in marketing, discuss how to track campaign success, and share insights on simplifying complex sales processes. Discover the importance of feedback loops, customer touchpoints, and practical tips for scaling your business with the right data strategy. Tune in and learn how to make your marketing efforts count!
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51min
January 26, 2025 How Slack Scaled to $1 Billion Without a Sales Team
[Originally Aired 3/8/24]

Discover how Slack skyrocketed to a $1 billion valuation in just eight months using a unique go-to-market strategy—without a traditional sales team. In this episode of What The Frac?, we break down Slack’s word-of-mouth marketing engine, viral customer acquisition tactics, and customer service marketing strategies that drove explosive growth. Tune in for actionable insights and lessons that can help scale your business. Don't forget to subscribe for more business growth tips!
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26min
January 26, 2025 Meet The Hosts: Behind the Scenes of What The Frac?
[Originally Aired 5/9/2024]
In this special episode of What The Frac? Live!, Nicole and Tamara take you behind the scenes to introduce themselves, their backgrounds, and their journey into fractional executive services. They share their insights on marketing strategies, storytelling, and the power of fractional leadership for small businesses. Learn how they help business owners think like C-level executives and why fractional support is the future of business growth. Subscribe for expert insights and actionable strategies!
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21min
January 25, 2025 Super Bowl 2024 Ads: Hits, Misses & Marketing Lessons
[Originally Aired 2/27/24]
In this episode of What The Frac?, Nicole and Tamara dive into the biggest Super Bowl ads of 2024, sharing their marketing insights, favorite moments, and what small businesses can learn from the big-budget commercials. From celebrity power to emotional storytelling, they analyze what worked, what flopped, and how you can apply these strategies without a $7 million ad spend. Plus, a surprise twist in the business world you won't want to miss! Subscribe now for expert marketing breakdowns in 20 minutes or less.
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41min
June 12, 2024 Podcast Advertising Secrets: Unveiling the AG1 Strategy | What The Frac? Ep. 005
Welcome, Marketing Wizards!
Strap in for an exhilarating ride through the world of savvy podcast advertising with your favorite hosts, Tamara and Nicole, on What the Frac! This episode is a treasure trove, unpacking the phenomenal story of Athletic Greens (AG1) and their ascent to a billion-dollar valuation through the art of podcast ads. Prepare for a journey filled with smart strategies, clever tactics, and invaluable insights!
Try AG1: https://fbuy.io/ag/nzeno626
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26min
June 12, 2024 What The Frac? Live! w/ Anebi Agbo
If you are a part of the PHX business ecosystem, you probably know Anebi but if you don't, this week's WTF? Live! is a must see.
Anebi Agbo is not just one of the best people you will ever meet but his years of experience in all things web and UI/UX make him the expert you want on your side when you are looking to grow your business.
Join us this week as we talk all things UI/UX and why marketers/business owners should be planning UI/UX into their budget and strategy!
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43min
June 12, 2024 Community Building Mastery: Transforming Customers into Super Fans | What The Frac? Ep. 004
Welcome to What the Frac's latest episode: "Community Building Mastery: Transforming Customers into Super Fans"! 🌟 Join hosts Nicole Zeno and Tamara Laine as they dive into the art of turning casual customers into a loyal community. This episode is a goldmine for marketers, entrepreneurs, and anyone eager to create a vibrant brand tribe.
💬 Favorite Quotes from the Episode:
"Build, engage, thank, repeat – it’s the simple yet profound mantra of community marketing." - Tamara Laine
"Creating a space where customers want to hang out, not just shop, is the essence of community building." - Nicole Zeno
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38min
May 29, 2024 What The Frac? Live! w/ Max Branstetter - Host of Wild Business Growth Podcast
On this week's What The Frac? Live!, we will be talking all things starting and growing your podcast with Max Branstetter.
Join us Thursday 4/18 @ 1pm PST | 4pm EST right here on the What The Frac? Show page for a live conversation filled with hot takes and unpopular opinions.
#podcast #marketing #live
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54min
May 28, 2024NFL's Genius Marketing with Taylor Swift's Fans Explained! 🏈 | What The Frac? Ep. 003
Welcome to our latest What the Frac video where we dive into a fascinating marketing case study: How the NFL successfully tapped into Taylor Swift's massive fan base! Hosted by our experts Tamara and Nicole, this video is a goldmine for anyone interested in innovative marketing strategies.
📣 In this episode:
Discover how the NFL recognized and capitalized on a unique opportunity with Taylor Swift.

Learn about the importance of audience segmentation, rapid response, and team diversity in marketing.

Get actionable insights and tactics directly applicable to your brand, whether you’re just starting out or are an established player.
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26min
May 28, 2024 What The Frac? Live! w/ Megan Ferguson
We are so excited for our first guest on What The Frac? Live!
Megan Ferguson is a bada** agency owner who specializes in all things Social Media. Coming from the sports world, she has transitioned her experience to help overwhelmed marketing managers and small business owners.
Join your fractional team, Nicole Zeno & Tamara Laine as we talk all things Social Media from Hot Takes to when outsourcing and collaboration make sense.
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46min

FAQs about What The Frac? | Your Fractional Executives:

How many episodes does What The Frac? | Your Fractional Executives have?

The podcast currently has 32 episodes available.