Welcome to the special holiday edition of the What the Frac Show! In this festive episode, our marketing gurus, Tamara Laine, and Nicole Zeno, unwrap the secrets to successful holiday product marketing. Get ready to learn about the innovative "Grinch Strategy," key tactics for your campaigns, and real-life examples to guide your holiday marketing efforts. Whether you're a small business owner or part of a larger organization, this episode is packed with insights to help you shine this holiday season

Dive into the world of festive marketing! In this special holiday episode, we unravel the secrets behind Starbucks' iconic Red Cup campaign. Hosts Tamara Laine and Nicole Zeno (Your Factional CMOs) take you on a journey through the ingenious tactics and strategies that have made this campaign a hallmark of holiday cheer and how you can implement these tactics into your business' holiday marketing. 

How emotional resonance fuels customer loyalty

The strategic use of user-generated content

Inclusivity in marketing campaigns

Adapting big brand strategies