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In this Insights Unlocked episode, UserTesting’s Andy MacMillan talks with David Rose about designing our augmented realities and what UX designers, product leaders and others should consider as they take on that challenge.

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The Human Insight Summit (THiS) PROMO Code

The Human Insight Summit (THiS) is headed to Austin, Texas, this October 28-30. THiS is our annual, in-person customer conference dedicated to helping organizations understand their customers by showing and sharing, first-hand, the possibilities of using human insight across the business. Get $100 off your registration with the podcast listener code: UNLOCKED. Learn more or register.

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SHOW NOTES

David Rose’s Journey in Tech Innovation

David discusses his wide-ranging experiences in industries from healthcare to toys and tech, highlighting his award-winning entrepreneurial journey and his role as the CEO of Lookout—an AI-powered maritime navigation system.

Seamless Integration of Technology

Explore how David has successfully embedded technology into everyday objects to enhance user experiences without intrusion. Learn about his projects like Lego Mindstorms and GlowCap, which seamlessly combine functionality with simplicity.

The Role of AR in Everyday Interactions

Dive into the transformative potential of augmented reality (AR) and virtual reality (VR) in making everyday interactions more intuitive and engaging. David shares insights from his books and discusses how AR can reduce social isolation by enhancing real-world connections.

Practical Applications of AR in Safety and Navigation

Gain insights into Lookout, the AI camera system for boats, which David developed to improve maritime safety by providing navigational aids through augmented reality, showing how AR can address practical challenges in unstructured environments like open waters.

Future of UX in Spatial Computing

David discusses the future of user experience design in the context of spatial computing, offering advice for UX professionals on adapting to new tools and thinking paradigms to design more engaging and useful digital and physical products.

Ethical Considerations and Social Impact of Tech

The conversation also covers the ethical implications of technology, particularly the risks and benefits of AR and VR. David highlights the importance of designing technology that respects privacy and promotes social engagement.