In the past, I would recommend what we called, "episode zero" where you would share about yourself, what to expect, and why you started the podcast. Then I read something

In the book, Epic Content Marketing: How to tell a different story, break through the clutter, and win more customers by marketing less by Joe Pulizzi states,

“Your customers don’t care about you, your products, or your services. They care about themselves, their wants, and their needs. Content marketing is about creating interesting information your customers are passionate about so they actually pay attention to you.”

It's harsh. It's also (I feel) true.

This is why you don’t open an interview with “Tell me a little bit about yourself…” You are opening the door to boring. I don’t care where you went to school, where you live, what you drive, or who your favorite band is.

I want you to help me solve my problem, and if your story will do that, then, by all means, ready the book Storyworthy, and tell me your story in a way that doesn’t put me to sleep and moves me forward.

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10 Tips

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