What to Say When Things Get Tough

After discussing the theory of trust and credibility in Episode 4, we move on to the practice of trust and credibility: How do we build and maintain these two crucial communication qualities in difficult situations?

The CODE for trust and credibility was developed by Dr. Vincent Covello, director of the Center for Risk Communication at Columbia University. The Center can be found at centerforriskcommunication.com.

Find Difficult Conversations: How to Discuss What Matters Most at amazon.com.

Jim Cirillo created the original music for WTSWTGT. Find him at jimiumgroup.com.

CC Snetsinger created the original art.

After discussing the theory of trust and credibility in Episode 4, we move on to the practice of trust and credibility: How do we build and maintain these two crucial communication qualities in difficult situations?

The CODE for trust and credibility was developed by Dr. Vincent Covello, director of the Center for Risk Communication at Columbia University. The Center can be found at centerforriskcommunication.com.

Find Difficult Conversations: How to Discuss What Matters Most at amazon.com.

Jim Cirillo created the original music for WTSWTGT. Find him at jimiumgroup.com.

CC Snetsinger created the original art.

Today my guest is a long-time friend and colleague, Sherrie Rosenblatt. Sherrie is the vice president for marketing and communications at the Can Manufacturers Institute. We discuss lessons that Sherrie has learned from her many years helping food-related organizations navigate difficult communications situations, as well as some of the specific challenges and opportunities related to Covid-19. And Sherrie provides a clinic in message discipline as she artfully describes the many benefits of canned foods and beverages.

Today my guest is a long-time friend and colleague, Sherrie Rosenblatt. Sherrie is the vice president for marketing and communications at the Can Manufacturers Institute. We discuss lessons that Sherrie has learned from her many years helping food-related organizations navigate difficult communications situations, as well as some of the specific challenges and opportunities related to Covid-19. And Sherrie provides a clinic in message discipline as she artfully describes the many benefits of canned foods and beverages.

Risk communications expert David Ropeik joins us to discuss the "perception gap" and how it influences our assessment of risk, how that assessment can lead us to act in ways not necessarily in our best interests, and communicating effectively in the age of COVID-19. David is the author of How risky is it, really? Why our fears don't always match the facts. It's available on amazon.com.

Risk communications expert David Ropeik joins us to discuss the "perception gap" and how it influences our assessment of risk, how that assessment can lead us to act in ways not necessarily in our best interests, and communicating effectively in the age of COVID-19. David is the author of How risky is it, really? Why our fears don't always match the facts. It's available on amazon.com.

This episode discusses the role that fear plays when communicating in difficult situations, and how risk perceptions and assessments influence what makes us afraid.