What separates the top 2% of farms from everyone else? In this episode, Ryan Denis talks with Evan Shout about crop marketing, farm financials, cash flow, diversification, and the management decisions that actually move the needle. If you farm in Western Canada, this one is packed with real perspective. Guest: Evan Shout of Maverick Ag, Farmer Coach, and The Truth About Ag.

Timestamps

00:00 Intro

03:31 Meet Evan Shout

04:47 How farmers react when markets get volatile

09:54 The first big farm coaching aha moments

12:10 Why Farmer Coach exists

14:32 What Maverick Ag actually helps farms with

17:48 Ryan’s crop marketing story

19:39 Why future-focused farms think differently

22:54 The top 20% vs the top 2%

27:31 Why crop marketing is still underused

29:51 Cost of production, cash flow, and selling strategy 38:08 Family, advocacy, and why Evan speaks openly 40:12 Why this conversation needs a part two