Here are the takeaway creativity tips from London branding agency Ragged Edge founder Max Ottignon live in conversation at D&AD New Blood Festival. Both the highlights and the full episode with Max are available now!

Ragged Edge founder Max Ottignon voices his concern over the trappings of algorithms, and the flattening of creativity and culture as we chase engagement and online attention. But he also highlights the huge opportunity to stand out in the sea of same with brave acts of creativity.

With soul, personality, love of craft, and putting ideas above aesthetics we designers, illustrators, artists, and others leading with creativity can make a huge difference.

This chat between Ben Tallon and Max took place live at D&AD New Blood Festival.

Sponsored as ever by https://illustrationx.com who have a superb new quarterly illustration trends report here: https://www.illustrationx.com/uk/news/5992/trendx_-_april_2024

and the Ukrainian Institute https://ui.org.ua

https://raggededge.com/

https://rb.gy/qszexq

https://www.dandad.org/

Hosted by Ben Tallon https://bentallon.com

https://bentallonwriter.com/shop for The Creative Condition book

https://www.linkedin.com/in/ben-tallon-a822a725/

https://www.youtube.com/watch?v=s28rwnz18j4