Guest: Satirical conspiracy theory leader Peter McIndoe

It all started when Peter McIndoe, a self-described "obnoxious teenager," went to a women's march and scrawled the most random phrase he could think of on a sign: "Birds Aren't Real." When asked by people around him what he meant, he improvised a whole back story, someone posted a video of him online, and a fake movement was born. He spent a couple of years zigzagging across the U.S. in his van, playing the part of a conspiracy leader, doing interviews and leading crowds of his followers in chants. Many of his fans were in on the joke, while others — including some journalists — did think he was serious. He joins "This Matters" to talk about the challenge of staying in character as a conspiracy leader, how he thinks these movements get sparked, what sustains them. He also talks about why those reasons may not be what you think.

What would you like to hear on Toronto Star podcasts? Let us know in this survey and you can enter to win a $100 gift card.