A good publicist can help you get press and craft a compelling image and story. Entertainment publicist Shannon Barr joins the show to talk about what publicists do, when they're necessary and not necessary, how to find a publicist that's a good match, and the best ways to work together. **The views expressed by the guests are their own and not that of SAG-AFTRA. Any mention of products or services does not imply SAG-AFTRA's endorsement.