Audio Over Video

.When it comes to promoting your podcast, it is important to consider which medium you should use: audio or video. While video may seem more attractive, due to its visual appeal, audio is actually the more effective way to promote yourself.

One of the main reasons to promote audio over video is because there are more opportunities to listen than there are to watch. People can listen to your podcast while they are driving, working, or doing other activities that don't allow them to watch a video. Additionally, audio files are generally much smaller than video files, which makes them easier to host and share. Another reason to promote audio over video is that it is often more cost-effective. Video requires additional equipment, such as lighting and editing software, which can be expensive.

Additionally, video production and editing can be time-consuming, adding to the cost. Finally, audio is often more accessible than video. Not everyone has access to a device that can play video, but most people can access audio. Additionally, audio is more widely accepted in podcast apps, while some apps only stream the audio from video podcasts.

In conclusion, when it comes to promoting your podcast, audio is the more practical option. It is more accessible, cost-effective, and has more opportunities for people to listen. While video can be an effective medium for some podcasts, audio is the better option for most.

Audio Out Performs Video

A famous comedian started a podcast that he wanted to be video only. He was talked into providing an audio option as well. When the show was launched the comedian's team only promoted the video version of the show and ignored the audio. Yet, the audio podcast out-performed the video version ten to one. 

When Podcasters Launch a YouTube Channel

A podcaster may think they are going to get more people to listen to their show on Youtube. Youtube viewers like to watch, so instead of growing your podcast audience, you are starting a Youtube channel from scratch. I had someone joined the School of Podcasting and said, "Oh you do audio stuff too?" (um, yeah for 17 years). So you will be growing a second audience. 

 

Starting with Audio AND Video Can Burn You Out

When you are a brand new content creator, it is hard to get into your rhythm. When you throw in video with lighting, backdrops, cameras and more, you can get overwhelmed very easily.

Start with audio podcasting. 

When it comes to podcasting, audio is the most accessible medium. It is easier to produce and doesn’t require expensive equipment or extensive knowledge of video production. Additionally, audio podcasts are easier to consume. They can be listened to while doing other activities, such as driving, cleaning, or exercising. This makes them more appealing to a wider audience. Audio podcasts are also more cost-effective than video podcasts. They require fewer resources, both in terms of equipment and personnel. This makes them a more viable option for those with limited budgets. Additionally, audio podcasts can be produced more quickly than video podcasts, meaning they can be released more frequently.

Finally, audio podcasts have more opportunities for people to listen. They can be shared more easily, and they can be published on more platforms. This makes them more accessible to a wider audience. Additionally, audio podcasts can be more engaging than video podcasts. They are more intimate, allowing the listener to connect more easily with the host and the content. When it comes to podcasting, starting with audio is the best option for most people. It is more accessible, cost-effective, and has more opportunities for people to listen. While video can be an effective medium for some podcasts, audio is the better option for most.

 

Mentioned in this episode:

Is Your Podcast Not Growing?

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10 Tips

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