Finshots Daily

What's a smell trademark, anyway?


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In today’s episode on 27th November 2025, we tell you how Japanese tyre-maker Sumitomo Rubber secured legal approval for a rose-scented tyre as a trademark — something no one had managed before in India. And why this unusual win could open the doors for a whole new category of sensory trademarks in the country.

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Finshots DailyBy Finshots

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