<p><a href= "https://www.accountingtoday.com/podcast/whats-in-a-firms-brand" target="_blank" rel="noopener">Sarah Acton</a>, CMO of Bill — which recently rebranded from Bill.com — talks about how accountants need to think about their brand in the 21st century, and why it may be time for a change.</p>

Sarah Acton, CMO of Bill — which recently rebranded from Bill.com — talks about how accountants need to think about their brand in the 21st century, and why it may be time for a change.

<p><a href="https://www.accountingtoday.com/podcast/whats-in-a-firms-brand" rel="noopener noreferrer">Sarah Acton</a>, CMO of Bill — which recently rebranded from Bill.com — talks about how accountants need to think about their brand in the 21st century, and why it may be time for a change.</p>

What's in a firm's brand?

Accounting Today’s editors talk with thought leaders and changemakers from across the public accounting profession.

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What's in a firm's brand?

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