In this episode of Building the Billion Dollar Business, Ray Sclafani challenges advisory firm leaders to adopt a shareholder mindset by asking a powerful question: What’s your stock worth? While traditional metrics like AUM, revenue, and profit margins signal a thriving business, they don’t fully reflect enterprise value—especially when planning for succession or outside investment.

Ray walks through four key metrics that valuation experts use: EBITDA multiples, free cash flow, recurring revenue, and reinvestment strategy, and explains why every billion-dollar RIA should track an implied share price just like a public company. He outlines how creating a simple, annual “financial DNA” slide can drive internal dialogue, next-gen engagement, strategic clarity, and market appeal.

To close, Ray offers four coaching questions to help advisors reframe how they lead, grow, and position their firm for long-term value creation.

Key Takeaways

1. Evaluate your firm like a public company.
2. Focus on EBITDA and free cash flow.
3. Recurring revenue enhances valuation.
4. Reinvestment strategies are crucial for growth.
5. Create a financial DNA slide deck annually.
6. Engage next-gen leaders as shareholders.

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