In Episode 86 of the What The Futures Podcast, host Ryan discusses the challenges of wheat marketing as the crop year comes to an end. The episode delves into reflecting on past decisions, handling the pressure of crop marketing, and strategies for moving forward. Recorded in the UPL studio, Ryan shares insights from his recent experiences at the Ag in Motion event and addresses common questions from farmers. He provides tips for handling wheat marketing, including understanding local market needs and setting future targets. The episode also highlights the importance of acknowledging both wins and losses in crop marketing, and features a special fundraising initiative for the Farm Crisis Helpline.

00:00 Introduction and Reflections on Crop Marketing

01:03 Housekeeping and Wheat Marketing Challenges

01:42 Handling the Pressure of Crop Marketing Decisions

04:44 Ag in Motion Highlights

09:38 Exclusive Podcast Merchandise and Fundraising

16:14 Positive Moments and Family Stories

19:44 New Contest Announcement

23:54 Wheat Marketing Insights and Strategies

27:24 Navigating Wheat Sales and Market Trends

43:32 Harvest Plan and Buyer Communication

47:04 Conclusion and Final Thoughts