When a client says they do not see the value anymore, it can feel personal.

That reaction makes sense. Coaching is relational, and when someone questions the value of the work, it can be easy to feel defensive or start trying to prove why the coaching matters. But that may not be the most helpful place to begin.

In this episode, Maria and Cody talk about what to do when a client no longer seems to see the value in your coaching. They explore why asking better questions can help you get to the real reason behind the disconnect, why the issue may not always be what it first appears to be, and how these moments can become opportunities to learn, serve the client better, and improve your work as a coach.

Cody also shares a simple exercise he uses with clients to stay ahead of this issue by asking what is working, what is not working, what is missing, and what they may be tolerating.

If you have ever had a client question the value of coaching, this episode will help you think through that moment with more curiosity and less defensiveness.

🎧 Resources & Links Mentioned in This Episode

If this conversation has you thinking about how you handle hard client feedback, here are a few ways we can support you.

Start with THE Financial Coaches Network, our private space for coaches to connect, ask questions, and keep growing alongside others who understand the work.

If you’re looking for a clearer path to build your coaching practice, take a look at Getting Started as a Financial Coach.

You can also join our free Facebook group, THE Financial Coaches Community, to connect with other coaches, ask questions, and be part of the conversation.

If you’d like to talk through where you are or what your next step might be, you can schedule a call with us here.

Have a question for the podcast? Email us at [email protected].

Music by Summer School.

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