Episode web page: https://bit.ly/3QpApnq

Episode summary:

In this special recap episode of Insights Unlocked, host Nathan Isaacs shares key insights and standout moments from Crafted Seattle, UserTesting's annual event for product leaders, designers, researchers, and customer experience professionals.

As AI dramatically accelerates the speed of product creation, speakers across the event explored a critical question: if anyone can build almost anything, what becomes the true competitive advantage? The answer, according to leaders from UserTesting, Cisco, McDonald's, and other leading organizations, is a deeper understanding of people.

Featuring perspectives from Eric Johnson, Baran Erkel, Travis Isaacs, Jessa Parette, Jason Giles, Eliel Johnson, Brad Carrera, Nikkia Reveillac, Jennifer Aaker, and others, this episode examines how AI is reshaping the roles of researchers, designers, and product teams. From maintaining human judgment in an automated world to creating alignment through customer understanding, the conversation highlights why empathy, curiosity, storytelling, and human connection remain essential as technology evolves.

The episode also explores how researchers can expand their influence, why asking better questions matters more than having more data, and how organizations can use AI to amplify human creativity rather than replace it.

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