David Yelland and Simon Lewis discuss Taylor Swift’s 'magical air cover' and the power of having your photo taken backstage or anywhere inside the Eras tour, whether you’re the Royal family or Keir Starmer. But would every politician risk the Taylor test?

And the latest political fan-hitters - why no-one wants to be a 'Putin ally', the Conservative’s 'Betgate' and how to get your message across if you're the SNP and you know most people listening can’t even vote for you.

Also, how podcasts, social media and the change in the velocity and ferocity of comment has so damaged the reputation of Gareth Southgate’s England. Is it possible to recover from losing the commentariat?

Producer: Eve Streeter

David Yelland and Simon Lewis administer the Fan Hitter PR slide rule to Sir Keir Starmer's election campaign. How has the Labour leader dealt with some of his stickier PR moments around his previous endorsement of Jeremy Corbyn, questions on tax and his dad's job as a toolmaker provoking laughter in Grimsby? Also, even though they are currently ahead in the polls, Labour - like the England football team - has to deal with the perennial PR problem of expectation management. Perhaps they could both learn a thing or two from the Royal Family?

Also, the Green Party's election campaign. How do you keep people listening when your core message - climate change - could be seen as alarmist? One solution is to focus your comms locally, which is what the Greens are doing. As is Nigel Farage...

And finally, actor Joe Alwyn has spoken out about his previous relationship with Taylor Swift. What can we learn about being dragged into the media spotlight on account of who you love – and then break up with? How best to deal with the global glare of Swifty scrutiny?

Producer: Eve Streeter

David and Simon analyse what is arguably the biggest PR moment in British electoral history - Prime Minister Rishi Sunak's decision to leave the D-Day celebrations in Normandy early. Simon takes us behind the scenes at Number 10 to try to work out exactly how things went so wrong for the PM.

Nigel Farage - he's been accused of 'dog whistle' politics. What are they, and how do they work?

And - the acquittal of tech tycoon Mike Lynch. What are the lessons to be learned from surviving the nine circles of media hell?

Producer: Eve Streeter

David Yelland and Simon Lewis look at why private schools seem to be losing the PR battle over their VAT exemption. A core principle of PR is to anticipate problems and mitigate them. This one has been coming down the track towards independent schools for years - why did they get it so wrong?

Also, the Liberal Democrats' election strategy of "tactical disruption" - which mainly involves Sir Ed Davey getting wet and apparently having the most fun of all the leaders on the campaign trail. As David and Simon continue to look at the use of PR by different political parties during the election campaign, they ask if the Liberal Democrats are adopting the PR tactics pioneered by disrupters like Richard Branson’s Virgin Atlantic and Airbnb in the US. It's winning the party precious press coverage, but is there a downside to the election stunts?

And what does it mean for the concept of a Fan Hitting crisis if being a convicted felon is not necessarily career ending? David and Simon are, of course, talking Donald Trump's guilty verdict in his hush-money trial. Does reputation matter in a post-shame world?

Producer: Eve Streeter

David Yelland and Simon Lewis debate the first of a series of PR reviews into the up and coming general election. Starting with Rishi Sunak's announcement in the rain last week, they'll be looking at how the parties launched their campaigns, their use of campaign videos and slogans, and how and when the press decide to take sides.

They also discuss how PR has been put on the stand at the Post Office Horizon IT Inquiry.

New to When It Hits The Fan, if you have a “Quick Wins” question for Simon and David about managing your personal PR, send them a voice note on WhatsApp with the word “Fan” to +44 3700 100444 followed by your question.

Producer: William Miller

Quick Wins is a series of short episodes from the When It Hits the Fan team to help you navigate your own personal PR.

In your professional life as well as your personal life, what you say no to can be more important than what you say yes to. In this episode David and Simon share their advice on how to do it the right way - to a boss who is asking you to overwork, to a job offer that's not the right fit or when you smell a rat. How to set the right boundaries?

Producer: Eve Streeter

David Yelland and Simon Lewis discuss South West Water’s handling of the Brixham water contamination and what this tells us about the fundamental problems in the UK water industry. Why were the people of South Devon told their water was safe when it was not? And when a crisis hits, who is the best person to speak on behalf of a company. Is it the 'chief customer officer'?

Also, in the week The Sunday Times Rich List is published, Simon and David share some secrets about how the blue chip PR world tries to get people on the list - and also get people off it!

And does the PR industry look after the mental health of its own people well enough? They take a look at a concerning report.

Producer: Eve Streeter

Quick Wins is a series of short episodes from the When It Hits the Fan team to help you navigate your own personal PR.

In this episode, David Yelland and Simon Lewis discuss the power of an apology. Professional - and personal - relationships are based on being able to say sorry at the right time. So how do you mark sure yours hits the mark? Do it before the sun goes down, do it the hard way and always mean it.

Producer: Eve Streeter

This week, two of the world’s biggest tech companies have found themselves in PR crises of their own making. Why did Apple's new iPad Pro 'crush' advert misfire so badly? Meanwhile at Baidu - China’s biggest search engine - its PR boss has lost her job after videos of her promoting a toxic work culture went viral.

David Yelland and Simon Lewis go to the heart of a secret and little understood reputational war and look at the real battle between the west coast of America and China’s Silicon Valley.

And - bowing out gracefully. How Nadhim Zahawi’s exit strategy from politics ticked all the PR boxes.

Producer: Eve Streeter

David Yelland and Simon Lewis discuss Manchester’s Co-op Live arena opening delays – will these prove to cause long-term reputational damage to the great north-western institution, or will they be a blip that's soon forgotten?

Also, why did so-called "well-placed sources" in Westminster seek to spin the London Mayoral Election result after the polls had closed? Was it good PR?

And how’s it going for Donald Trump trying to spin from inside his Manhattan court room? David and Simon peak inside the Trumpian bubble and look at how PR advisors sometimes protect the rich and powerful from bad news.

Producer: Eve Streeter