When It Worked

Does Podcasting Still Work As A Marketing Tool?

There's a number of different ways that you can take advantage of the platform whether you're looking to start your own show as a means of communicating with your audience.

It's a very fun and innovative way to do that and it allows you to create good content.

If you want to utilize the podcast space as a value driven guest, that is a tremendous way to build your brand, expand your network and showcase your expertise.

You find shows that align with your mission and your message and you make guest appearances and you make a serious impact on those shows and when the audience hears you, the idea obviously is to provide so much value that they seek you out for more.

They follow your call to action, they come into your world and then you can provide them value in any way.

Podcasting Is A Marathon Not A Sprint

I tell anybody that I'm working with, if you're going to get into the podcast space you want to make sure that you're 100% committed to it.

Guest home page https://jasoncercone.com

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Creative People Are Bad At Marketing Themselves

You have a great thing that you're putting out into the world whether it be music, art, writing or you're an author, you want people to know about it and to benefit from it.

That's why you create it and it's crucial that you talk to somebody who can help open doors to get you into a different audience space.

It's Not About You Or Your Product...

Whenever you undertake any sort of media relations it's really not about you it's not about your product it's not about your service. What you're really offering is the benefit of you, your product or service to that media outlet's audience.

That's what they care about. How are they going to put something of value in front of that audience.

1) Create A Wish List

2) Build Real Relationships

3) Get Your House In Order

4) What Is Your Hook?

5) Show Them Your Special Sauce

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If you found this helpful, drop a comment below. Let me know what your biggest takeaway is.   You can also give it a "thumbs up" and feel free to share it.  Are you interested in being a Learning how to build a killer sales funnel yourself? Get Julian Leahy's #1 recommendation for starting and growing a business online: http://roadto3.com  ★☆★ Subscribe to Julian's channel here ★☆★ https://roadto3.com/subscribe  Instagram: https://www.instagram.com/whenitworked Blog: https://roadto3.com/blog/ Twitter: https://twitter.com/whenitworked Podcast: https://whenitworked.com Follow Road To 3 Marketing Education: https://www.facebook.com/roadto3com Follow Julian personally https://www.facebook.com/julian.leahy.96/  ★☆★ Who Is Julian Leahy? ★☆★ The Pink Puzzle Incident (AKA My Bio) https://roadto3.com/the-pink-puzzle-incident/

Predicting Startup Failure

The 4 Hidden Debt Oceans

The Curse Of Thirdies

A More Pragmatic Way To Allocate Equity

Hold Up....Do People Actually Want This?

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The Pink Puzzle Incident (AKA My Bio) https://roadto3.com/the-pink-puzzle-incident/

Talk to them about the problem, and either observe or have conversations that'll allow you to understand the perspective of the customer. What's the language they're using? What are their current solutions? Do they even recognize they have a problem?

How To Test Your Idea First

This needs to occur much before the technology development takes place.

The majority of people that I would work with got into the business because they love what they do.

Maybe they come from the corporate world or they come from agency work or they come from some kind of bigger structure and they were always kind of frustrated with how things were done.

Creative and passionate people are led by something. But in the process of being your own boss you realize how little of it is actually delivering that service.

Your time gets sucked up by all the marketing, admin and all of the things that go along with having a business.

They get taken away from the service that they actually wanted to do in the first place.

A typical project is helping people to define their ideal client.

The temptation is to either say everybody could benefit from my service or my ideal client is somebody just like me.

You’re not going to hire yourself so your ideal client is not you and it’s not just everyone.

You might be somebody who is brilliant at providing a certain service but you don’t necessarily know all of these marketing/branding strategy things.

It can be confusing when you step into the online world as a business owner. It’s so noisy there’s so many people trying to sell you courses, programs, coaching and branding and websites and ads but if you don’t start with strategy you’re going to end up throwing money into a vacuum.

I talk about strategy as a way of getting leads and clients but strategy is really creating a meaningful business that’s sustainable for you and actually suits how you want to spend your time.

You have to ask how you want to spend your day?. What kind of income that you want to get?

How does that income come to you?

Take a look at what content you are putting out there and work out what is the most sustainable way of showing to get leads and clients online.

Claire Gallagher https://clairecreative.com

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The Pink Puzzle Incident (AKA My Bio) https://roadto3.com/the-pink-puzzle-incident/

If You Don’t Create Your Identity, You Will Get Labelled

Don’t Tell Us Who You Are, Tell Us What You Are

Why Are You In Business?

The Power Is In The Story

Facts tell but stories sell.

People buy you first, your product second

The Myth Of Professionalism

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The Pink Puzzle Incident (AKA My Bio) https://roadto3.com/the-pink-puzzle-incident/

All business owners want to book more clients, but it’s very hard to do so when you feel uncertain and overwhelmed. If you are feeling this way you probably need a Marketing Strategy.

Without that you’re just really throwing a ton of time, money and energy into the wind and hoping it sticks.

For some people it does stick. We’ve seen people over the last few years especially who have thrown out a ton of content into the internet and it’s really been wonderful for them to get clients or make sales and their business has grown but that’s a lucky few who’ve really been able to do that without a strategy.

The reality though is that creating content is not exactly quick and easy.

If you actually think of all the time and the energy that goes into creating content and putting out social media posts, email blasts and just actively trying to connect with people you will probably concede that you need some help with it.

A Marketing Strategic brings clarity. It tells you where you need to be and what you need to be saying and to whom.

When you lack that clarity, all you have is just a bunch of posts out in the middle of nowhere hoping that it lands.

We actually implement it in a 30-day period so it’s a little different than working with other people in marketing where typically a retainer model is used.

I don’t like the retainer model because you’re working with somebody from month to month to month and there’s no end date in sight.

So we work for a 30 day initial period. That 30 days is really about getting all of that material out as quickly as possible and training that business owner on how to keep it moving. Teaching them how to stay consistent and how they can maintain that strategy over time in a way that doesn’t overwhelm them.

If they need support in doing that we can do that in a month-to-month way but it’s not necessarily required.

We’ve seen so many people work within this model that have just had tremendous success.

One of the people that we worked with was a local restaurant. They were looking to market to people that were in the area within the lunch hours. So they actually were marketing to people also within the b2b space because they were getting a lot of people who were business owners and clients of people who were being entertained at lunch.

So we helped with their strategy and really created the marketing pieces around that.

Working out what it was that they needed to be putting out into their content about lunch hours and what it needed to look like in order to be very clean and professional.

We saw a ton of people really converting from their newsletters that we redesigned for them.

We made the newsletter in a way that customers could easily just click on them to make reservations. We had the data to track everything and we saw about a 16% growth in their lunch hours in that time period, in the three months that we measured.

We’ve seen a two and a half percent increase in their overall click-through rate in their emails and two and a half percent doesn’t seem like a lot but when you’re thinking about click-through rate and actual conversions it is a huge thing.

When we talk about rebranding it’s usually because they’ve outgrown their brand. They didn’t really think about it in the beginning and now they have a little bit more money in their pocket and they have more credibility with their community. They start wanting to have a more grown-up look, if you will.

Brands kind of go through these stages kind of like how kids do. There is an infant stage where everything is new and once we understand the bells and whistles, we kind of move on to this teenage stage.

That is where we know what’s going on a bit more. We have sustained ourselves a little bit. Then you have more long-term brands that have gone through ebbs and flows and different phases and stages of the business.

They’re kind of champs or veterans if you will. I’d like to think of branding in terms of  businesses that are kind of in that newbie stage.

When we talk about branding for new businesses, one thing that happens often is that people find out that they like doing this particular type of business with this particular type of client.

So part of that rebranding is working out how to actually directly speak to those people who the client really wants.

You realize you don’t have to be kind of everything to everybody and you can actually specialize.

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The Pink Puzzle Incident (AKA My Bio) https://roadto3.com/the-pink-puzzle-incident/

We work with a lot of John Deere dealers across the United States.

What we do for those is create individual marketing plans for each dealer. No matter what the dealer size is from a ten thousand dollar budget all the way up to two million dollar budget, we try to treat all the dealers as if they have million dollar budgets because they like that personal touch and that one-to-one contact with their account people.

I have about a team of nine people that report to me. What I do is, I work with each of those folks individually to see what their dealers are looking at and what they need for marketing plans and how we can best give a good strategy to those dealers.

We do things like website development, SEO development and direct mail. We also do traditional media as well with email campaigns, radio, television and digital SEM (Search Engine Marketing), social display, you name it we pretty much do it,

We also do a lot of reporting analytics which is where I come in more so. My background is in the data analytics department. I’ve worked at Kaiser Permanente for a few years, Blue Shield of California and Kern which is another marketing agency.

In chicago a lot of people are coming through paid search but in other areas more people are responding through direct mail, so we craft a marketing plan for you based on that.

Some dealers might have multi-channel marketing strategies whereas others might focus heavily on just social or just paid search.

Organic search is one of our best things because we do a lot of SEO work for our dealers. In looking at how SEO performs, we’re able to see the top keywords and we factor in seasonality. John Deere services the farming and construction industries which are very seasonal.

Looking at those trends we’re able to say let’s use these 15 or 20 main keywords this month and then next month we will reassess.

Year over year these things trend differently. One month it might be excavators, next month might be skid steers, one month might be riding lawn mowers, another month might be large agricultural equipment.

So just look at those different trends we’re able to see which month to use for organic and SEO performance and that’s what helps our SEO be our top performer.

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Patience Jones https://graphicmachine.com

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What Is Scalable Growth And Why Should We Care About It?

Find The Customer Pain Point & Develop Your Message

Visualizing The Customer Journey

Intent Based Content Marketing

Developing A Unique Selling Proposition

Now We Provide The Tools That Prospects Need

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