Resilient Retail Club member Petrina Reddy from "Saints at Sea" thought she was doing everything right — until the numbers told a different story.

In this episode, she joins me, Catherine Erdly, to share the moment she realised her retail business wasn’t actually working the way she thought it was.

We talk honestly about the emotional side of facing your figures, the hard decisions that come next, and how Petrina rebuilt her business with clarity and confidence.

If you’ve ever avoided looking too closely at your sales or stock levels, this is the wake-up call you didn’t know you needed.

Timestamped summary

00:00 "Balancing Creativity and Growth"

03:18 Multitasking Beyond Comfort Zones

06:40 "Business Growth Light Bulb Moments"

10:24 Seasonal Travel and Road Trips

15:22 "Promoting Portugal's Culture Creatively"

18:18 "Saints at Sea Spotlight"

Tell me what landed for you—DM @resilientretailclub on Instagram with your biggest takeaway or guest wish list. Tap follow (and rate and review me while you're there) in your favourite app to keep updated on new episodes.

Website: https://www.resilientretailclub.com

Invite: https://www.resilientretailclub.com/waitlist

Podcast: https://www.resilientretailclub.com/podcast

Mentioned in this episode:

Retail Sales Game Plan - doors now open!

https://www.resilientretailclub.com/retailsales/