Liv Faris started her career in print journalism and then transitioned to broadcast journalism. Eventually, she moved to work at an agency doing a little bit of everything. She has since worked internally at Expedia, and now at Brooks. In her current role, she leads the content production team in Brooks' internal creative studio/agency. In this episode, Cole and Liv discuss when to bring your content production in-house, who and when to outsource your content, how to build a business case to create an internal studio, and much more. You can catch up with Liv on LinkedIn: https://www.linkedin.com/in/livfaris/ This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We'd love to help!