Investing in women’s sports is an increasingly appealing and sound business decision, but the sector still has a lot of room for growth. When someone like WNBA star Caitlin Clark comes along, audiences boom and the league benefits. But what happens when she leaves? What will help solidify the business of women’s sports in the long term? In this panel discussion, industry insiders talk about what works and what’s still needed. Carol Stiff, the president of the Women’s Sports Network, joins sports investor and Gotham women’s soccer team governor Carolyn Tisch Blodgett and sports journalist Christine Brennan for a frank discussion about the ongoing cultural and business transformations spurred by female athletes and leagues. Tom Farrey, the executive director of the Sports and Society Program at the Aspen Institute, moderates the conversation.