WHERE BRAINS MEET BEAUTY

Listen in as Sasha Plavsic, founder of ILIA Beauty, confesses how difficult it was to rebrand the business she had conceived and given birth to nine years ago. It was time for the update, for sure, but it also involved letting go of a lot of her past…and it felt like losing an old friend. You’ll want to hear Sasha discuss this painful but necessary part of growing a business and how she’s getting comfortable with the next phase of her “baby’s” journey.

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When Amy Carra, Sr. Director of Brand Innovation and Universal Beauty Products, Inc., was working for Air France and traveling the world, she never imagined a career in beauty. Her love affair with the beauty industry began with a position at Revlon, where she saw colleagues “playing” with makeup as part of their jobs and thought, “Hmm…this could be fun.” Hear the rest of Amy’s story, from more jobs in big beauty to developing her own innovative skincare line as a “corporate entrepreneur.”

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Sarah Kugelman’s catalyst for creating the skincare line skyn ICELAND was her personal story of stress and illness, a story far too many of us—especially women—have experienced as we try to juggle our complex lives. As she healed herself, the CEO and founder focused on the toll modern life takes on skin and decided to do something about it. Tune in to hear all about Sarah’s amazing journey from corporate life to entrepreneurship and her path to health, wellness and beautiful skin.

#wherebrainsmeetbeauty

@wherebrainsmeetbeautypodcast

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Starting her career in advertising, Wende Zomnir, Founding Partner of Urban Decay Cosmetics, figured out pretty early that writing cat food copy was not going to cut it for her. A serendipitous call connected her to the partner with whom she would launch Urban Decay, the ultra-disruptive brand that took the girly, sugary makeup of 25 years ago and turned it on its head, offering looks for women who didn’t fit—and didn’t want to fit—the conventional beauty-consumer mold. Wende shares her story, including thoughts on empowering the women around her while doing the same for herself.

#wherebrainsmeetbeauty

@wherebrainsmeetbeautypodcast

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In our episode with Emily Culp, CEO of Cover FX, this beauty heavyweight shares her leadership style which is much more people-centric than that of many of her C-suite peers. For Emily, empowering her team by creating a business environment built on respect, diversity, transparency and humanity is where the fun is. She also loves shepherding an amazing brand that reflects some of these same values with its clean, customizable, effective products. Her impressive experience both inside and outside the beauty world gives Emily a perspective that will resonate far and wide. Make sure to catch this episode.

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@wherebrainsmeetbeautypodcast

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There’s enough wisdom in our podcast with Stephanie Kramer, SVP Global Marketing and Product Innovation at SkinCeuticals, to fill four episodes. The heart of our conversation is about surviving and thriving within the massive, regimented corporate culture. Stephanie calls herself an interpreneur for the way she has carved out a sweet spot, figuring out how to use the resources, get the projects, find the colleagues to partner with and nurture the talent just like an entrepreneur would but within L’Oreal, one of the world’s biggest beauty companies, all while climbing the ladder and being a caring parent and partner. Don’t miss a word.

#wherebrainsmeetbeauty

@wherebrainsmeetbeautypodcast

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One day when she was on set, doing makeup for one celebrity or another, Rea Ann Silva became frustrated by the angled edges of the only makeup sponges available, which left tiny ridges and streaks picked up by the newest HD cameras. “Hmm,” she thought, and grabbed a scissors to snip and soften the shape for a totally smooth application. The rest is history…or at least the key to Beautyblender, her amazing beauty business that offers an array of blenders, tools and makeup. Rea Ann’s personal journey is as compelling as her business smarts. It’s all here…so make sure to listen.

#wherebrainsmeetbeauty

@wherebrainsmeetbeautypodcast

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While he might look like a serial entrepreneur, Dr. Marc Ronert never set out to be one.  He just wanted to accomplish a few things in the beauty and wellness space and each of them became a different enterprise. These include Image, a science-based skincare line created with his wife, his authorship of an amazing book on aging, “Age Later,” written during a sabbatical boldly taken as Image was blossoming, and his wellness company Hush & Hush that takes a holistic approach to being your best at any age. In this episode, the board-certified plastic surgeon shares how each evolved from the other, the importance of taking time to step away and look at what you’re doing from a distance and how lucky he is to have found his soulmate and business partner in one person. Do listen!

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Early on in her work with her nutrition patients, Tanya Zuckerbrot, CEO and Founder of F-Factor, discovered an essential truth: traditional diets don’t work because dieters feel deprived and hungry. She knew that the key to weight loss and wellness lay in a program that offered freedom, flexibility, plenty of fuel, room for dining out and having a cocktail, and a smarter, not longer, exercise routine—in other words, a program that was sustainable. And she knew that fiber was the key. This rock star in the world of nutrition went on to create the F-Factor Diet that’s been reshaping bodies and improving health for years. Hear about her science-based, easy-to-live-with approach and her journey to this amazing, multifaceted business.

#wherebrainsmeetbeauty

@wherebrainsmeetbeautypodcast

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Launching her business, Fur, at about the same time she was having a baby, Laura Schubert harnessed her background as a strategic management consultant to figure out how she could do it all. She developed a system she calls “ruthless prioritization” which involves constantly asking herself if what she is working on is the most pressing thing she should be working on. It sounds simple but it’s not—when you’re wearing all the hats, distraction is everywhere. She became fierce at focusing, whether it was on her strategic plan for Fur or her babysitter’s schedule. A couple of things her experience has shown her: working mothers make amazing leaders and it’s possible to create the culture you want with work/life balance for yourself and your team. Listen in to hear lots more wisdom from this remarkable mompreneur.

#wherebrainsmeetbeauty

@wherebrainsmeetbeautypodcast

wherebrainsmeetbeauty.com