WHERE BRAINS MEET BEAUTY

By Jodi KatzBusiness Entrepreneurship Arts Fashion & Beauty Careers

WHERE BRAINS MEET BEAUTY episodes

October 30, 2019 Episode 127, Sue Nabi, Orveda Skincare, Founder and CEO - Look Beyond the Numbers of Instagram Likes and Always Listen | WHERE BRAINS MEET BEAUTY®
When Sue Nabi left her position as worldwide president of L’Oreal and Lancôme to start her Orveda Skincare line, one key question kept popping into her head, a question she had never really thought about in the C suite of one of the world’s largest beauty companies: do millions of Instagram likes actually translate into sales? As she grows Orveda, she’s looking for the answer. She knows one thing: people in business are becoming number obsessed. She looks for meaning in those numbers…how many products have been sold…how many products are people buying again…and, most importantly, what customers like (or don’t like) about the products they are buying. Sue is constantly applying her corporate experience to her own business but in a much more personal way, remembering one especially crucial lesson from her early days as a brand manager peddling L’Oreal products door to door: keep listening and your customers will tell you what they want. Sue shares other wisdom from her dazzling career in beauty in our full WBMB conversation. Don’t miss this episode!

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October 23, 2019 Episode 126, Bart Kaczanowicz, Founder of OMGBart.com - From Poland to Southern California to New York…Finally Finding His Calling | WHERE BRAINS MEET BEAUTY®
If there’s one overarching message or pattern from our incredible array of WBMB guests—and one piece of advice for our listeners—it’s that you never know where your path will lead and you don’t have to panic if where you are at the moment is not your goal. Our guest Bart Kaczanowicz, founder and influencer-in-chief of the skincare blog OMGBart.com is a perfect example of this “you never know” approach to work and to life. Born in Poland, studying in California, translating in Brooklyn and with other way stations en route, it took Bart years to discover his passion and talent for curating skincare products.Today his wildly popular blog is trusted by brands and fans for his authentic, no BS evaluations of high-end products. In this episode, Bart shares his story of finding, then following his bliss. Make sure to join us to hear all the details in his own words.

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October 17, 2019 Bonus Episode, Becca Holliday, Base Beauty Creative Agency, Social Media Manager - From Competitive Gymnast to Charming Trade Show Host in Lots of Not-So-Easy Steps | WHERE BRAINS MEET BEAUTY®
Base Beauty’s Social Media Manager, Becca spent 16 years of her early life in the high-intensity, ultra-disciplined world of competitive gymnastics. After all those 360s, she made a 180-turn away from that world which became a little too narrow for her expansive interests and easily-bored personality. More twists and turns eventually brought her to us, via a resumé of gigs that are as cool as they are quirky and are perfectly aligned with how valuable she is to the Base Beauty home team. Anyone on a winding path, destination unknown, will connect with Becca’s story…and the delightful way she tells it. Give a listen.

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October 16, 2019 Episode 125, Julie Wald, Namaste New York, Founder, CEO, and Chief Wellness Officer - Weathering the Ups and Downs of Entrepreneurship with an Attitude She Calls AFGO | WHERE BRAINS MEET BEAUTY®
Julie Wald, Founder, CEO and Chief Wellness Officer of Namaste New York, manages the challenges of running her business…and her life. She speaks about how you approach the inevitable highs and lows—especially the lows which can take the wind out of your sails in a flash, in any business or any situation. Julie has a wise acronym that she could one day make into a cross-stitched sampler (if she ever had the time): AFGO—Another F*cking Growth Opportunity. Listen to our full conversation and learn about how Julie keeps her mind and body aligned (mostly) and gracefully navigates the inevitable speed bumps, always reminding herself that each one is an AFGO.

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October 09, 2019 Episode 124, Eric Buterbaugh, Founder of Eric Buterbaugh Fragrances - Smelly stuff in the bathtub, reflexing roses and dressing Liz Taylor for the Oscars | WHERE BRAINS MEET BEAUTY®
Founder of the eponymous fragrance line and his floral design company in Los Angeles, Eric Buterbaugh sat with host Jodi Katz as part of our Podcast-in-Residence program at Saks Fifth Avenue’s flagship store in New York. In front of a wonderful audience, Eric traced his path toward his passions which can be summed up with F words: fashion, fragrance and flowers. We could also add flamboyant, a word reflected in Eric’s sparkling personality. Eric turned his lifelong love of beautiful smells into a business, putting those beautiful smells in bottles and vases.

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October 02, 2019 Episode 123, Elise Joy, Girls Helping Girls. Period., Executive Director - Joining the Fight for Menstrual Equality | WHERE BRAINS MEET BEAUTY®
When our guest, Elise Joy, a network news producer, was blindsided by a painful and mean-spirited layoff, she picked herself up and turned it into an opportunity. Actually, it was her two teen-age daughters who helped her write her next chapter. Volunteering at a food pantry, the three of them were shocked to learn that food stamps could not be used for personal hygiene products. The girls put two and two together and realized that they had classmates who were missing school a few days each month because they couldn’t afford the supplies they needed. An idea was born and a foundation was started, Girls Helping Girls. Period. Their remarkable teen-powered story of reaching out with something so simple yet so essential is an important one. Join us for the full episode.

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September 25, 2019 Episode 122, Dr. Gregory Brown, Founder, RéVive Skincare - Selling⎯Then Buying Back⎯Your Soul | WHERE BRAINS MEET BEAUTY®
Any entrepreneur, me included, will tell you that your brand is your baby. So when you go to sell it, whether willingly and lucratively or not so much, you’re losing a bit of your soul. Our guest, Dr. Gregory Brown, Founder of RéVive Skincare, has lived through this more than most, as his company was bounced around from owner to owner. Along the way, he faced personal challenges that would have flattened most of us, including getting sober and living an authentic, open life. Listen to our full conversation, inspiring for every entrepreneur...and everyone else!

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September 18, 2019 Episode 121, Jacqueline Gutierrez, Founder, Beauty Backer - An Eye for What’s Missing | WHERE BRAINS MEET BEAUTY®
You never quite know where that BIG IDEA is going to come from. Jacqueline Gutierrez, Founder of Beauty Backer, says it was her inventor’s mindset... which she first recognized as a teenager... that inspired her concept for the beauty-centric crowdfunding platform. When she was all grown up and trying to launch her own beauty business, she experienced the founder’s perpetual stumbling block: lack of early-stage money. That’s when her let’s-solve-this attitude took over and the rest is soon to be history as she launches Beauty Backer in just a few weeks. Enjoy listening to this conversation with an amazing woman who just might change the game for beauty start-ups.
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August 14, 2019 Episode 120, Kristen Wiley, Statusphere, CEO and Founder - Turning a Side Hustle into A Thriving Business | WHERE BRAINS MEET BEAUTY®
While our guest, Kristen Wiley, was working full-time at an SEO and content marketing agency, she was pursuing her influencer interest on the side, blogging on food and crafts. As the agency started getting requests for influencer marketing from clients, they turned to Kristen who was the only one within the relatively small firm with influencer experience…or really any professional social media experience. So they gave her a budget and told her to run with it. As she did, she noticed a pattern that turned into an opportunity: while the platforms were mostly catering to the larger influencers, it was actually the smaller influencers who were having the biggest impact. But how to reach them effectively was a challenge. This disconnect between brands and bloggers planted the seed for Statusphere, the micro influencer agency Kristen started to get the right brand to the right influencer. Join us to hear her full story on how she filled this essential marketing need.

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August 07, 2019 Episode 119, Jane Larkworthy, Beauty Editor at Large, the Cut, industry consultant and former Executive Beauty Director, W - Good Boss, Bad Boss | WHERE BRAINS MEET BEAUTY®
When our guest, Jane Larkworthy, brand consultant and Beauty Editor-at-Large for The Cut, was a young intern and then a full-time member of the beauty staff at Glamour magazine, she dared to inquire of her new boss if she could try her hand at writing. It didn’t go well. This unenlightened woman cut Jane down with a stinging response that echoed in her head for years and kept her from sticking her toe in the writing pool again for ages. Cut to much later when Jane was hired as the first Beauty Director at the brand new Jane magazine with the following mandate: “Write in your own voice. Write in the first person. I want our readers to get to know who you are.” After she recovered from the whiplash of these oh-so different approaches to nurturing (or not nurturing) a writer, she vowed to be that talent scout, that door opener, that mentor for others. She sums it up, “If you have a boss who breeds competition versus a boss who says, ‘If you fail, it’s okay. Do it again because I know you can do it,” that makes all the difference. Join us for Jane’s story of where she started and how she got here. #wherebrainsmeetbeauty@wherebrainsmeetbeautypodcastwherebrainsmeetbeauty.com

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About WHERE BRAINS MEET BEAUTY

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The beauty industry's top talent share their wisdom, advice and authenticity with our WHERE BRAINS MEET BEAUTY™ listeners. Topics include: work/life balance, how to hustle and how to handle challenges - all discussed with great honesty and humor. Conversations humanizing the beauty exec experience. Hosted by Jodi Katz, Founder and Creative Director of Base Beauty Creative Agency.