WHERE BRAINS MEET BEAUTY

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@wherebrainsmeetbeautypodcast

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This week’s guest, Beth Russell, Founder of House of Potenia, sits down to talk about her mission to encourage personal change through perfumery. With a background in pyschology, she created House of Potenia with the idea of “olafactive induction”, or as she says, “Using scent as an agent of change and a reminder of how you want to feel.” Get a deeper look inside her brand and its purpose, and get to know her other life as an alpaca farmer and advocate for adoption.

#wherebrainsmeetbeauty

@wherebrainsmeetbeautypodcast

wherebrainsmeetbeauty.com

For decades, legendary makeup artist and cosmetics mogul Trish McEvoy has led her namesake brand with one focus: The customer. From making pro-quality brushes accessible to consumers to innovating the iconic Makeup Planner, she’s changed the landscape of beauty to the advantage of women everywhere. Hear how she’s managed to maintain the independence of her brand in a marketplace noisy with investors and acquisition while doing it all with a sense of joy. Part of our Podcast in Residence series in partnership with Saks Fifth Avenue.

#wherebrainsmeetbeauty

@wherebrainsmeetbeautypodcast

wherebrainsmeetbeauty.com

Sometimes a career finds you and not the other way around. That’s what happened for Eloise Cheung, a hairstylist who has clocked in over two decades of editorial, advertising, and red carpet jobs. In college, she majored in engineering for a year before dropping out; that move led to a series of fortuitous breaks which would eventually cumulate into the job she loves now. Hear how she went from Chinatown shampoo girl to apprentice at John Freida to a sought-after freelance stylist, along with advice on managing a freelance career and how to break into the world of hair circa 2019.

#wherebrainsmeetbeauty

@wherebrainsmeetbeautypodcast

wherebrainsmeetbeauty.com

Back in 1992, Laura Slatkin and her husband Harry both had lucrative Wall Street careers on the rise. But their entrepreneurial spirits got the better of them, and that year they left the safety of a steady paycheck to open a home-fragrance shop. This eventually lead to Laura founding NEST Fragrances. In this episode, she recalls the challenges of creating what’s essentially today’s home fragrance industry, why she did it, and how she holds her high-octane life together. Recorded live as part of our Podcast in Residence series with Saks Fifth Avenue.

#wherebrainsmeetbeauty

@wherebrainsmeetbeautypodcast

wherebrainsmeetbeauty.com

If you’ve ever looked into the perfume-making process, you probably know there’s someone called a “nose” involved… as in a job title, not a body part. Andrea Bifulco is herself familiar with these mystical wizards of scent, having stumbled on a career in fragrance development thanks to a fateful temp job at Estée Lauder. Now currently the founder of Nose University, an educational olfactive program aimed at kids, she lets us in on the often mysterious process of fragrance creation, the secret language of scent and how vital smell can be to living a mindful, perceptive life.

#wherebrainsmeetbeauty

@wherebrainsmeetbeautypodcast

wherebrainsmeetbeauty.com

If you have a vagina or know someone who does, then this episode is for you. Meet Rachel Braun Scherl, Managing Partner and Co-Founder of SPARK Solutions for Growth and author of Orgasmic Leadership: Profiting from the Coming Surge in Women’s Sexual Health and Wellness. Or as she likes to call herself, a “vagipreneur®” (Yes, she registered the term). As a business consultant focused on women’s health, she’s been influential disrupting the feminine care industry, calling out double standards that exist in marketing women’s reproductive products vs men’s and creating better solutions for periods, pregnancies and personal pleasure. Hear how she found herself at the intersection of commerce, health and female agency and why she wrote a book on it.

#wherebrainsmeetbeauty

@wherebrainsmeetbeautypodcast

wherebrainsmeetbeauty.com

#wherebrainsmeetbeauty

@wherebrainsmeetbeautypodcast

wherebrainsmeetbeauty.com