Whispering Loudly

Rachel Evans addresses common questions from auto repair shop owners, focusing on the importance of understanding markup and margin for profitability, as well as navigating the complexities of apprenticeship and employment decisions. Many accountants don't discuss markup and margin with you, they leave you in the dark. Many Auto Repair Shop owners are simply not away that 30-50% markup is not sufficient for profitability these days. Listen up and take note of how you need to be operating to achieve success in 2025. Rach highlights proper pricing strategies whilst also touching on effective management of team members to ensure a smooth ride. 

Whispering Loudly, The Workshop Whisperer's Podcast. Thanks to Titanium Sponsor, Mechanic Desk and Diamond Sponsor Ventavid. Find out more about the Workshop Whisperer - https://workshopwhisperer.com/

Want to find out how The Workshop Whisperer team can help put your auto repair shop on the path to business success? Head to https://www.workshopwhisperer.com/whisperingloudly to claim your free Workshop Success Session with the team.

See omnystudio.com/listener for privacy information.

It's a large pain in the backside, another team member leaves and you have to recruit AGAIN. Also the painful process of working through the candidates that do apply to find the right fit for the team or in fact you can find one. Let Rach tell not only attract A players but how to keep them and how to seek them out in the hiring process.

She'll give you tips and strategies around hiring and show how you can even leverage AI to do the work for you so you can get back on the tools. You need to build a team you can trust, one that can take the reigns and let you relax from time to time knowing all will be well and good.  

Whispering Loudly, The Workshop Whisperer's Podcast. Thanks to Titanium Sponsor, Mechanic Desk and Diamond Sponsor Ventavid. Find out more about the Workshop Whisperer - https://workshopwhisperer.com/

Want to find out how The Workshop Whisperer team can help put your auto repair shop on the path to business success? Head to https://www.workshopwhisperer.com/whisperingloudly to claim your free Workshop Success Session with the team.

See omnystudio.com/listener for privacy information.

You might think you're going along ok, maybe you're sort of lacking in motivation at the moment, maybe you're lacking in energy or feeling overwhelmed at certain junctures. Have you considered you may be burnout? Or on the road to burnout. Once you get there it's a long climb out so listen up while our team school you on the physical, mental, emotional, and spiritual signs of burnout.

Not only is it important for you to look after yourself but if you're suffering chances are your team might be too! As business leaders it's our role to create a positive work environments and make conscious decisions to prioritise our well being as well as that of our staff. Through personal examples of where people often go wrong and practical advice, Dean encourages you to take small steps towards better health and work-life balance.

Whispering Loudly, The Workshop Whisperer's Podcast. Thanks to Titanium Sponsor, Mechanic Desk and Diamond Sponsor Ventavid. Find out more about the Workshop Whisperer - https://workshopwhisperer.com/

Want to find out how The Workshop Whisperer team can help put your auto repair shop on the path to business success? Head to https://www.workshopwhisperer.com/whisperingloudly to claim your free Workshop Success Session with the team.

See omnystudio.com/listener for privacy information.

Wow there's a tongue twister! But seriously it grows tiresome doesn't it? 

Watch as Dean introduces you to the 'ladder of commitment' to help service advisors navigate customer conversations effectively. Here we outline specific steps to gain customer authorisation and emphasise the significance of providing choices to customers to facilitate decision making. Dean shares valuable insights on how to turn customer hesitations into opportunities. 

Whispering Loudly, The Workshop Whisperer's Podcast. Thanks to Titanium Sponsor, Mechanic Desk and Diamond Sponsor Ventavid. Find out more about the Workshop Whisperer - https://workshopwhisperer.com/

Want to find out how The Workshop Whisperer team can help put your auto repair shop on the path to business success? Head to https://www.workshopwhisperer.com/whisperingloudly to claim your free Workshop Success Session with the team.

See omnystudio.com/listener for privacy information.

What is your inaction costing you? In the case of a business the price tag can be hefty. Overcoming procrastination and fear are the keys to unlocking infinite success within your Auto Repair Shop. There is no safety in staying stagnant when everyone else is moving forward. Rach relays that even messy action is often better than no action. You need to stop down and start to create systems and methods that will help you kick gaols and get the bottom line moving. Rach also asks you to come into awareness over your everyday actions helping you identify patterns that might be holding you back.

Whispering Loudly, The Workshop Whisperer's Podcast. Thanks to Titanium Sponsor, Mechanic Desk and Diamond Sponsor Ventavid. Find out more about the Workshop Whisperer - https://workshopwhisperer.com/

Want to find out how The Workshop Whisperer team can help put your auto repair shop on the path to business success? Head to https://www.workshopwhisperer.com/whisperingloudly to claim your free Workshop Success Session with the team.

See omnystudio.com/listener for privacy information.

What’s more important than motivation you might ask? The spark that ignights a great idea and puts a pep in your step? Discipline and the ability to see it though because why the spark is important, it fades but you have to see this mission through and disciple is the key to help you do that and tick off your gaols one by one. 

Here we explore how motivation can be fleeting, while discipline provides the structure needed to maintain progress. We give practical examples of how to build sustainable habits and the significance of awareness in changing behaviours if you’re focused on achieving real success!

Whispering Loudly, The Workshop Whisperer's Podcast. Thanks to Titanium Sponsor, Mechanic Desk and Diamond Sponsor Ventavid. Find out more about the Workshop Whisperer - https://workshopwhisperer.com/

Want to find out how The Workshop Whisperer team can help put your auto repair shop on the path to business success? Head to https://www.workshopwhisperer.com/whisperingloudly to claim your free Workshop Success Session with the team.

Whispering Loudly, The Workshop Whisperer's Podcast. Thanks to Titanium Sponsor, Mechanic Desk and Diamond Sponsor Ventavid. Find out more about the Workshop Whisperer - https://workshopwhisperer.com/

Want to find out how The Workshop Whisperer team can help put your auto repair shop on the path to business success? Head to https://www.workshopwhisperer.com/whisperingloudly to claim your free Workshop Success Session with the team.

See omnystudio.com/listener for privacy information.

Raising prices in a cost-of-living crisis can feel terrifying, but as Rachel Evans shares in this Workshop Whispers episode of Whispering Loudly, fear-based pricing keeps you stuck in struggle. She breaks down how to shift from emotional decisions to profit-driven strategies, and why understanding your margins is the key to sustainable growth.

Rachel also dives into the hiring challenges many auto repair shop owners face—explaining why rushed recruitment and bland job ads attract the wrong people, and how systems like No More Bad Hires can transform your team and retention rates.

From pricing for value to attracting A-players, this episode is packed with practical steps to strengthen your workshop’s foundation and move beyond survival mode into long-term profitability.

Whispering Loudly, The Workshop Whisperer's Podcast. Thanks to Titanium Sponsor, Mechanic Desk and Diamond Sponsor Ventavid. Find out more about the Workshop Whisperer -https://workshopwhisperer.com/

Want to find out how The Workshop Whisperer team can help put your auto repair shop on the path to business success? Head to https://www.workshopwhisperer.com/whisperingloudly to claim your free Workshop Success Session with the team.

See omnystudio.com/listener for privacy information.

Working six days a week for two years straight might feel like the only way to keep your shop alive—but at what cost? In this episode of Whispering Loudly, Rachel Evans, the number one automotive business coach in the aftermarket, tackles one of the biggest questions workshop owners face: How do you move to a four-day work week without killing revenue?

Joined by producer Mel, Rachel shares proven strategies for transitioning to a shorter week, educating customers, and creating a better work-life balance for both owners and their teams. Plus, they dive into the tough reality of apprentice turnover, exploring how culture, leadership, and support systems can make or break young technicians before they’ve even started.

If you’ve ever dreamed of reclaiming your weekends or are struggling to find and keep the right people, this episode offers practical steps to shift your business model and strengthen your team without sacrificing profit.

Whispering Loudly, The Workshop Whisperer's Podcast. Thanks to Titanium Sponsor, Mechanic Desk and Diamond Sponsor Ventavid. Find out more about the Workshop Whisperer -https://workshopwhisperer.com/

Want to find out how The Workshop Whisperer team can help put your auto repair shop on the path to business success? Head to https://www.workshopwhisperer.com/whisperingloudly to claim your free Workshop Success Session with the team.

See omnystudio.com/listener for privacy information.

In this episode of Whispering Loudly, host Rachel Evans interviews Paul Maric, a prominent figure in automotive journalism and co-founder of CarExpert.com.au. They discuss Paul's journey from a car-loving teenager to a successful entrepreneur, the evolution of the automotive industry, the importance of adapting to electric vehicles, and strategies for effective communication in business. The conversation also touches on consumer trends in car purchases and the significance of creating a positive first impression in workshops, along with tips for engaging social media content.

Whispering Loudly, The Workshop Whisperer's Podcast. Thanks to Titanium Sponsor, Mechanic Desk and Diamond Sponsor Ventavid. Find out more about the Workshop Whisperer -https://workshopwhisperer.com/

Want to find out how The Workshop Whisperer team can help put your auto repair shop on the path to business success? Head to https://www.workshopwhisperer.com/whisperingloudly to claim your free Workshop Success Session with the team.

See omnystudio.com/listener for privacy information.

Customer loyalty is great—but is it enough to keep your auto repair shop growing? In this Workshop Whispers episode of Whispering Loudly, Rachel Evans unpacks why repeat clients don’t always guarantee long-term success and why understanding customer attrition is key.

Rachel shares insights on tracking data, maintaining a healthy marketing strategy, and encouraging word-of-mouth in a changing market. She also dives into the reality that up to 18% of your customer base may slip away each year and explains how to combat it with consistent engagement and smarter systems.

If you’ve ever wondered why your workshop feels busy but growth has stalled, this episode offers practical steps to protect your margins, boost retention, and turn loyal customers into a sustainable foundation for your business.

Whispering Loudly, The Workshop Whisperer's Podcast. Thanks to Titanium Sponsor, Mechanic Desk and Diamond Sponsor Ventavid. Find out more about the Workshop Whisperer -https://workshopwhisperer.com/

Want to find out how The Workshop Whisperer team can help put your auto repair shop on the path to business success? Head to https://www.workshopwhisperer.com/whisperingloudly to claim your free Workshop Success Session with the team.

See omnystudio.com/listener for privacy information.