Welcome back to Local Marketing Secrets! In this episode, I’m joined by the one and only Craig Campbell—an SEO veteran with 22+ years in the industry. Named the #1 Most Influential SEO of 2020, Craig has spoken at major conferences around the globe (Brighton SEO, Chiang Mai SEO, Affiliate World, and more) and has built a massive social following (including over 1 million YouTube subscribers).In this candid conversation, we dive deep into:- Black Hat vs. White Hat: Understanding the real difference and why it’s not always about spam- Local SEO Tactics: How bending the rules in Google Business Profile can help you dominate your service area (but also the risks involved)- AI Content: Can you just mass-produce it? What happens when Google catches up?- Link Building: Craig’s take on buying links, avoiding “spammy” sources, and how to reverse-engineer your competition’s backlink profile- Social Media: Why not every business needs it—and how to decide which platforms actually matter for your nicheCraig also shares his thoughts on Google’s constant updates, the importance of diversifying traffic sources, and a peek behind the scenes of his private mastermind community.Craig Campbell, Founder of Craig Campbell SEO:YouTube: https://www.youtube.com/@UCPeOzstGV1FB0cGSBg2piDg LinkedIn: https://www.linkedin.com/in/craigcampbell0302/?originalSubdomain=ukTwitter: https://x.com/craigcampbell03?lang=enCraig Campbell SEO: https://www.craigcampbellseo.com/Links For You: https://www.linksforyou.com/Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ Local Marketing Secrets Platforms:YouTube: https://www.youtube.com/@LocalMarketingSecrets Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters:00:00 Introduction to Craig Campbell01:10 Understanding White Hat vs Black Hat SEO07:50 The Grey Areas of SEO12:20 Navigating Competitive Landscapes17:10 Google's Evolving Algorithms25:26 The Future of SEO and AI Content31:20 The Role of AI in Content Creation and SEO38:47 Link Building: White Hat vs Black Hat49:41 Rapid Fire SEO Questions and Insights#localmarketing #localseo #localbusiness #homeservicebusiness #seo #marketing #podcast #marketingagency #agency #entrepreneur #entrepreneurship #business #businessgrowth #craigcampbell #craigcampbellseo