According to Bloomberg, Spotify is exploring a new premium tier, Music Pro, which will include several new features and perks. But given what we know about music streaming, consumers, and record labels, who is this product really for? Will it work?

Listen to me and MIDiA Research’s Tati Cirisano break down all aspects of the industry’s goal to get consumers to pay more for music streaming.

05:15 Breaking Down Music Pro

07:52 Challenges in Music Streaming

15:56 How Concert Presale Tickets Work

20:33 Consumer Behavior with Music Streaming

28:31 Alternatives to Music Pro

This episode is presented by beatBread. Check out their Deal Comparison Tool at beatBread.com/compare

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