Who Ya Know Show

About the Guest:Cody Schneider is an industry expert in content marketing and AI-driven business solutions. He is the founder of Swell AI and Draft Horse AI, companies that specialize in leveraging artificial intelligence to automate and enhance content creation and marketing strategies for businesses. Cody has a notable record of scaling businesses dramatically, as seen in his role at Rupa Health, where he helped increase the company's valuation from $20 million to $110 million in just six months. His expertise lies in making content marketing more efficient and effective using AI tools.

Episode Summary:

In this riveting episode, Trevor Houston sits down with Cody Schneider, the founder of Swell AI and Draft Horse AI, to delve deep into the future of AI in content marketing and business automation. They explore how AI can revolutionize traditional business practices, making it incredibly easier for companies to maintain a strong and engaging online presence. Cody shares invaluable insights from his extensive experience, including his significant achievements with Rupa Health and his new ventures focused on AI-driven content marketing.

Cody highlights the importance of understanding the algorithms behind social media platforms and how businesses can tap into these systems to maximize their reach and engagement. From discussing the Gary Vee content model to the transformative power of social media and AI, Cody enlightens listeners on creating efficient content engines. They also touch on subjects like email marketing automation, the challenges of maintaining authenticity in AI-generated content, and the potential for regulation in the rapidly evolving AI landscape. This episode is a treasure trove of knowledge for business owners looking to integrate AI into their marketing strategies.

Resources:

Chapters:

(0:00) Leveraging AI and Social Media for Business Growth

(6:00) AI Tools Revolutionizing Podcast Content Creation

(9:24) Leveraging AI Tools to Enhance Business Efficiency

(16:10) Creating an Amazon-Like Experience in Financial Services

(20:18) Different Perspectives on Wealth and Luxury

(22:20) The Future of AI Clones in Business and Personal Interactions

(28:56) The Need for Regulation in AI and Data Privacy

(31:27) AI Cloning and Its Impact on Music and Scams

(36:14) Navigating Social Media Algorithms and Business Strategies

(44:22) The Power of Persistent Email Marketing and Data Enrichment

(51:51) Repurposing Content With AI for Business Growth

(1:00:24) The Value of Quality Over Quantity in Audience Engagement

(1:04:28) Growing Businesses with Swell AI and In the Pit Podcast

About the Guest(s):

Ursula Mentjes is a revered business coach, sales expert, and author dedicated to empowering entrepreneurs and salespeople to achieve unprecedented success. With a robust background in psychology and communication, she has ascended from her humble beginnings as a farm kid in southern Minnesota to becoming the President of a $20 million company by the age of 27. Mentjes is an acclaimed author, known for works like "The Power of Intention," and is certified in neuro-linguistic programming (NLP), leveraging this expertise to help her clients break through limiting beliefs and significantly multiply their revenue. Currently, she operates Ursula Inc., where she focuses on strategic business scaling and transforming sales processes.

Episode Summary:

In this enlightening episode of the Who You Know Show, host Trevor Houston engages with Ursula Mentjes, a seasoned sales expert and business coach known for helping entrepreneurs double their monthly revenue. The conversation dives deeply into the root of common sales challenges, such as the fear of rejection and limiting beliefs about the nature of salespeople. Ursula shares her journey from a small farm in Minnesota to leading a $20 million company, highlighting the pivotal moments and personal growth that shaped her career.

Throughout the episode, Ursula provides actionable insights on overcoming sales obstacles, shifting limiting beliefs, and the nuances of effective follow-ups. They discuss the importance of authenticity in sales, the impact of listening actively, and practical strategies to improve sales performance, including the power of intention and professionally persistent follow-ups. Their conversation is filled with compelling anecdotes, psychological insights, and motivational advice, making it a must-listen for anyone involved in sales or entrepreneurial ventures.

Resources:

Chapters:

(0:00) From Farm Life to Business Coaching Success

(9:03) From Cold Calls to Million Dollar Branch

(11:43) Overcoming Sales Fears and Limiting Beliefs

(18:00) Shifting Limiting Beliefs to Boost Sales Confidence

(29:05) Navigating High-Pressure Sales Tactics and Customer Boundaries

(32:12) Effective Sales Conversations and Client Engagement Strategies

(36:19) Implementing a No Ghosting Policy in Professional and Personal Relationships

(40:29) The Importance of Persistent Follow-Up in Sales

(44:37) Personalized Video Messages and Effective Follow-Up Strategies

(50:25) Mastering Sales Through Active Listening and Open-Ended Questions

(56:37) Motivating Change Through Rewards and Penalties

(59:14) Transforming Sales Habits by Prioritizing Morning Calls

(1:05:33) Boosting Energy and Morale Through Voice Memos and Music

(1:06:49) Scaling Your Business with Ursula Mentjes' Seven Simple Steps

About the Guest(s):

Jon Gordon is a renowned author, speaker, and thought leader specializing in positive energy, leadership, and teamwork. With 30 books, including 17 bestsellers, Jon has made a substantial impact on individuals and organizations seeking to improve their mindset and performance. His notable works include "The Energy Bus," and his latest book "The One Truth" delves into concepts of oneness and separateness. Jon's expertise has led him to work with NFL coaches, NBA teams, and major corporations, helping them to cultivate a positive and connected culture.

Episode Summary:

In this enlightening episode of the Who You Know Show, host Trevor Houston is joined by Jon Gordon, the acclaimed author and motivational speaker. Jon shares his journey from struggling with negativity and job loss to becoming a beacon of positivity and purpose. This episode dives deep into the significance of mindset, the power of belief, and the vital role of human connections in personal and professional growth.

Throughout the conversation, Jon emphasizes the importance of overcoming negative thoughts and focusing on positive energy. He illustrates how anyone can transition from a state of despondency to one of hope and empowerment by changing their mindset and tuning into positive frequencies. Jon also discusses the profound impact of relationships and the concept of oneness versus separateness, as highlighted in his new book, "The One Truth." He offers actionable advice for both individuals and teams on fostering a high-energy, high-performance culture.

Resources:

Chapters:

(0:00) From Negativity to Purpose: Jon Gordon's Transformational Journey  

(7:34) Transforming Negative Thoughts into Positive Actions  

(12:41) Elevating Mindset Through Oneness and Separateness  

(15:40) Healing Division and Achieving Wholeness Through Love and Forgiveness  

(19:40) Jon Gordon's Books Transform Lives and Inspire Success  

(23:12) Winning the Battle of the Mind with Positive Thoughts  

(28:02) The Power of Relationships in Achieving Success

About the Guest(s):

Cheryl Hunter is a highly esteemed author, resilience expert, and media strategist. Her personal story of overcoming adversity after being kidnapped and held captive significantly shaped her life's mission. Cheryl has authored multiple books and has appeared on major media outlets such as CNN, Fox News, Doctor Phil, and Doctor Oz, sharing her expertise and helping others navigate through their personal challenges. Today, she heads the "Magnify Your Message" program, empowering entrepreneurs and mission-driven individuals to get their messages heard through major media platforms.

Episode Summary:

In this compelling episode, we dive deep into Cheryl Hunter's traumatic yet transformative journey from a small-town girl to a beacon of resilience and media mastery. Starting with a heartbreaking recount of her kidnapping in France, Cheryl explains how she turned her ordeal into a powerful mission to help others overcome their adversities. Her story is not only a testament to the human spirit's resilience but also a valuable guide on leveraging one’s darkest moments for personal and professional triumphs.

Cheryl further mentors us on the nuances of breaking into major media. Drawing from her decade-long experience, she reveals essential strategies and mistakes to avoid in securing major media coverage. Whether you are an entrepreneur, an expert, or someone looking to build a robust personal brand, Cheryl's insights on sound bites, talking points, and leveraging existing media platforms are indispensable. She elaborates on how to be media-ready, cultivate relationships with media gatekeepers, and provide value to their audience to get repeat invitations.

Resources:

Chapters:

(0:00) Surviving Captivity and Pursuing Dreams Against All Odds

(4:38) Overcoming Trauma and Finding Freedom Through Elderly Wisdom

(11:28) Transforming Adversity into Empowerment Through Faith

(15:53) Overcoming Adversity and Breaking Into Major Media

(22:38) The Power of Visibility in Solving Global Problems

(26:14) Innovative Mouth Guard Revolutionizes Concussion Prevention

(28:00) Leveraging Other People's Platforms for Faster Media Exposure

(32:35) Leveraging Media Authority to Build Trust and Credibility

(35:38) The Difference Between Paid and Earned Media

(42:24) The Power of Local News and Strategic Media Placement

(46:39) Common Misconceptions and Strategies for Successful Media Coverage

(53:24) Leveraging Media Connections to Amplify Your Message

About the Guest(s):

Elyse Archer is a known name in the world of sales and business strategy. As the founder of the She Sells movements, she has established herself as a pioneer in reimagining the approach to sales. With a background in journalism and years of experience selling digital media for major enterprises, Archer has traversed a path from success to spiritual awakening in business. Her transformative experiences have led her to assist others in maximizing their income and achieving significant growth in all aspects of their lives through non-attachment and a deeper connection to their work.

Episode Summary:

In this enlightening conversation, sales expert Elyse Archer delves into the intricate relationship between success in sales, business, and the spiritual aspect of non-attachment. Beginning with an engaging discussion of how detachment from the outcome of our efforts can revolutionize the way we approach sales and connections, this episode of "Who You Know" offers invaluable insights for those looking to maximize their personal and professional growth. 

Archer shares her personal journey of self-discovery, highlighting how external validation in a successful sales career led to an inner realization about self-worth and the importance of spirituality in achieving true success. The conversation rapidly evolves into a discussion about incorporating the four quadrants of quantum sales growth, which Archer has identified through her experiences, to break through financial and personal limitations. The episode dynamic shifts seamlessly from professional advice to profound spiritual guidance, encouraging listeners to align their business endeavours with their deepest self.

Resources:

Chapters:

(0:00) Embracing Non-Attachment in Sales and Personal Branding

(6:32) From Journalism to Sales: Elyse Archer's Career Evolution

(10:38) Embracing Non-Attachment and Overcoming Fear in Sales

(16:55) Overcoming Fear in Sales and Early Career Drive

(18:34) The Illusion of Success and Internal Struggles

(22:45) Transformative Sales Growth Through Inner Work

(24:02) Mastering Non-Attachment in Sales and Personal Energy

(29:37) Embracing Challenges as Catalysts for Growth

(34:36) Embracing Discomfort for Personal Growth and Transformation

(37:33) Embracing the Speaker Within and the Power of Asking

(39:54) From Stage Fright to Sales Success

(42:34) Transforming Sales Strategies: From Aggressive to Educative Approaches

(47:08) Heartfelt Content and Personal Branding in Online Sales

(52:05) Building Personal Brand Through Self-Created and External Stages

(57:35) Podcasting Insights and the Power of Consistency

(1:00:45) Transforming Beliefs to Achieve Quantum Sales Growth

(1:04:03) Transforming Your Relationship With Money and Security

(1:05:37) Harnessing Masculine and Feminine Energies in Business

(1:14:15) Strategizing Success Through Belief and Alignment

(1:15:03) Desperation Leads to Innovative Sales Strategy Success

(1:22:46) Podcast Insights, AI Music, and the Matrix of Life

About the Guest(s):

Trevor Houston is a seasoned podcaster and the host of the Who Ya Know show—a platform that offers insights into career development, entrepreneurship, and personal success stories. Having started his show in 2018, Trevor stands out as an early adopter of the podcasting medium, especially in the realm of video podcasts. As someone who has navigated diverse social environments throughout his life, Trevor brings a unique, adaptable perspective to his interviews.

Our featured guest, Ken Coleman, is recognized as America’s leading career coach and is part of the Ramsey Network. Ken often joins financial guru Dave Ramsey on "The Ramsey Show." He hosts his own show, "The Ken Coleman Show," where he provides advice to listeners on finding their career paths and achieving job satisfaction. Ken is also a best-selling author, known for books that help people discover the work they are passionate about. His next appearance is highly anticipated as he will introduce his latest book.

Episode Summary:

In this enlightening episode, host Trevor Houston shares his journey from fearing public speaking to embracing it as his superpower. Now, Trevor anticipates introducing his listeners to Ken Coleman, a game-changer in the world of career coaching. The episode serves as a precursor to Trevor's live interview with Ken Coleman in Dallas, where they will discuss Ken's new book, career insights, and provide the audience with the opportunity to engage in a post-event happy hour.

Trevor narrates his personal transition from a job at Harley Davidson, marked by a hostile environment, to his current role, which he finds purposeful and fulfilling. By confronting his fears and consistently honing his public speaking skills, Trevor successfully turned his dread into a proficiency that now propels him towards speaking engagements with excitement. The episode emphasizes the transformative power of understanding your talents and aligning your career with your purpose.

The themes revolve around self-discovery, overcoming challenges, and the constant evolution within professional life. Trevor's vivid storytelling and discussion about Ken Coleman's new book, "Find the Work You Are Wired to Do," lay a foundation for individuals seeking fulfillment in their vocations. The conversation delves into how talents can sometimes be obscured by fear and how breaking through those fears can unveil one's true potential.

Resources:

Chapters:

(0:00) Overcoming Fear of Public Speaking and Discovering Purposeful Work  

(5:22) Toxic Work Environments and Standing Up for Oneself  

(7:01) Discover Your Talents at Ken Coleman's Dallas Event  

(8:19) Conquering Fear to Unleash Hidden Talents  

(9:20) Finding Purpose Beyond Sales  

(10:47) Igniting Hope in Career Transitions  

(11:52) Transforming Fear Into a Superpower Through Growth  

(13:45) Discover Your Purpose With a Unique Assessment Code  

(15:24) Anticipating Ken Coleman's Insightful Interview on Career Fulfillment  

(16:33) Elevating Careers and Embracing Change in a Fast-Paced World  

(19:30) AI Disruption in Podcast Production and Market Saturation  

(23:34) Tackling Technological Impacts on Various Industries 

About the Guest(s):

Ken Coleman is an accomplished nationally syndicated radio host, bestselling author, and a prominent voice in personal development, particularly known for assisting others in their pursuit of purpose and passion. Operating under the umbrella of the Dave Ramsey network, Ken has dedicated his life to career coaching, offering insights and actionable advice to those seeking career fulfillment and progression. His pragmatic approach towards self-discovery and career advancement has made him a sought-after figure in the personal growth arena.

Episode Summary:

In this enlightening episode, Ken Coleman captivates the audience with his mission-driven perspective on work and life. Navigating through the realms of self-discovery, personal development, and professional growth, Ken shares his journey from politics to broadcasting and imparts wisdom on how to become indispensable in one's field of work. As he takes us through his own experiences and the lessons he's learned, listeners are bound to find direction and motivation.

The conversation delves deep into the aspects that truly make a career rewarding and distinguishes between the joy and the struggle of professional endeavors. Anchored with relatable anecdotes and engaging dialogue, the episode is ripe with insights on recognizing one's strengths and leveraging them for success. Key themes of the episode revolve around the importance of pursuing work aligned with one's talents, passion, and the resulting impact, thus knitting a narrative that resonates with individuals at any career stage.

Resources:

Chapters:

(1:36) From Political Aide to Broadcasting Visionary  

(3:58) Confronting the Paralysis of the Unknown  

(5:38) Discovering Life's Patterns Through Pencil and Paper  

(7:13) Diverse Upbringing Shapes Commitment to Service  

(8:02) Overcoming Stage Fright Through Exposure and Persistence

(13:45) Discovering and Pursuing Purpose-Driven Work  

(17:27) Emphasizing Strengths Over Weaknesses in Education  

(19:03) Discovering Motivation Through Personal Assessment Tools  

(20:29) Understanding Job Dissatisfaction and Engagement  

(22:57) Embracing Challenges for Growth and Innovation

(26:21) Embracing Struggle as a Path to Personal Growth

(32:38) Overcoming Shame and Gaining Experience in Career Transitions  

(35:07) From Humble Beginnings to Radio Show Success  

(38:08) Networking and Personal Growth Drive Professional Success  

(41:14) Networking and Persistence in the Professional World  

(43:56) Evaluating Potential Podcast Guests and Their Qualifications

(45:36) Perseverance in the Face of Job Rejection

(46:34) Networking Leads to an Instagram Live Collaboration  

(46:57) Embracing Rejection and Trusting the Journey  

(48:44) Embracing Rejection in the Job Search Journey  

(50:04) Ken Coleman Inspires on the Who You Know Show

About the Guest(s):

Trevor Houston is a seasoned podcaster and the host of the Who Ya Know show—a platform that offers insights into career development, entrepreneurship, and personal success stories. Having started his show in 2018, Trevor stands out as an early adopter of the podcasting medium, especially in the realm of video podcasts. As someone who has navigated diverse social environments throughout his life, Trevor brings a unique, adaptable perspective to his interviews. He showcases an ability to connect with guests from various backgrounds, sharing his experiences and drawing wisdom from thought leaders and entrepreneurs. Trevor's dedication to authenticity and storytelling has made his show a beacon for those seeking inspiration on a professional journey.

Episode Summary:

In this riveting episode of the Jeff Crilley show, we delve into the world of podcasting with Trevor Houston, exploring the evolution of his popular Who Ya Know show. The episode offers a behind-the-scenes glimpse into Trevor's podcasting journey, demonstrating how his approach to authenticity and storytelling has captivated an audience seeking professional inspiration and growth.

The conversation unfolds with Trevor highlighting his transition from a structured, scripted host to embracing who he truly is—an adaptable individual with a rich history of life experiences. He shares the trials and triumphs of hosting a show, including interviews with high-profile guests like Grant Cardone and how his content strategy has shifted over the years. The dialogue provides a raw and real look into the world of a content creator who has mastered the art of 'scrappy' network expansion and genuine audience engagement.

Resources:

Chapters:

(0:00) Trevor Houston Reflects on Podcasting Evolution and Lessons Learned  

(4:43) From Chaos to Discipline: A Troubled Youth's Transformation  

(6:23) From Wild to Entrepreneur: Embracing Authenticity  

(8:03) Networking and Interviewing Business Titans on Podcasts  

(9:16) Inspirations, Fears, and the Quest for Attention  

(10:12) Turning $100 Into a Multi-Million Dollar Business  

(13:22) An Interview Goes Unexpectedly Awry on Live TV  

(16:37) Insights on Podcasting and Influential Storytelling

About the Guest(s):

Tiffany Jones is a dedicated educator and teacher with a passion for supporting and helping teachers around the world. She began her journey after a transformative visit to Tanzania, where the lack of basic educational supplies in schools struck her deeply. Tiffany's mission extends beyond the classroom to touch educators globally, recognizing that everyone has something to teach and share.

Episode Summary:

In this inaugural episode of the "Just Teach It" podcast, host Tiffany Jones embarks on her mission to transform education by providing support to teachers worldwide. The episode highlights the genesis of her journey and the steps she's taking to launch her podcast. Trevor, with over 500 episodes of podcasting experience, provides Tiffany with actionable advice, imbuing this episode with a sense of beginning and endless possibility.

The conversation weaves through the practicality of starting a podcast—from ideation to execution. Trevor delves into specific strategies for outreach, planning, and leveraging podcasting platforms to optimize content distribution. The discussion incorporates valuable insights on how podcasting can act as a powerful communication tool to amplify important missions such as Tiffany's.

Resources:

Chapters:

(0:03:16) Trevor asks Tiffany about her mission and how to put it on a podcast  

(0:05:58) The four pillars of creating podcast content  

(0:12:56) Creating a vision board and following influential people  

(0:15:17) The story of how Tiffany connected with Trevor  

(0:17:03) The challenge of selling oneself  

(0:23:39) Discussion on structuring content categories  

(0:24:01) Scheduling and batching episodes  

(0:26:03) Importance of consistency and going live  

(0:31:49) Importance of recognizing the audience in live streams  

(0:38:01) Cost of podcast equipment  

(0:42:40) Using Riverside for recording  

(0:42:45) Tiffany Jones talks about her experience using Riverside for recording  

(0:47:30) Tiffany asks about live streaming and the platforms where the podcast can be streamed  

(0:51:17) Uploading the podcast and where it can be distributed  

(0:54:48) The rise of video podcasts and the importance of recording both audio and video  

(0:55:20) Content distribution platforms like Spotify and Apple are embracing podcasts  

(0:57:53) Elements needed for podcast publishing include video, thumbnails, and show notes  

(1:00:04) Collect data by organizing guest information for future collaborations and referrals  

(1:04:25) Asking for referrals can lead to great guest recommendations for future episodes  

(1:06:39) Use ChatGPT to generate podcast titles, descriptions, and interview questions  

(1:08:05) Treating interviews as conversations, not interrogations  

(1:12:05) Hiring a video editor to clean up your podcast episodes  

(1:16:18) Tiffany plans to upload and share her podcast  

(1:18:27) Hiring video editors helps change lives on the other end  

(1:19:36) Riverside can create clips with captions and logos for promotion  

(1:20:08) Podcasting doesn't have to be difficult, just start with a camera, microphone, and Riverside  

(1:25:27) Framework for launching the podcast and putting it out to the universe  

(1:26:37) Tiffany is ready to take action and make her podcast a reality

(1:27:34) Paying attention to your podcast requires investment  

(1:29:45) Tiffany Jones: Grateful for the connection and excited for the ripple effect  

(1:30:38) It's all about who you know.

About the Guest(s):

Jack Espy is the young and dynamic CEO of Spirited Hive, a company he started in the wake of being let go during the COVID-19 pandemic. His journey began while he was still in college, planning to enter real estate finance and investments. However, his unexpected job loss led him to create what is now a flourishing canned cocktail empire known for its fun and healthier alternative to traditional alcoholic beverages. Jack's entrepreneurial spirit shined through as he leveraged his love for health and fitness into his business, pioneering cocktails sweetened with honey.

Episode Summary:

In this episode, we dive into the world of entrepreneurship with Jack Espy, whose resilience and innovative thinking have turned a period of uncertainty into an opportunity for growth and success. His company, Spirited Hive, embodies the excitement and problem-solving dynamic that makes the industry not just a business but a journey of enjoyment and community.

Jack Espy shared his inspiring story, from starting Spirited Hive with a simple idea during the lockdown to tackling initial challenges like rebranding and securing high-profile partnerships with sports teams. The narrative unfolds with his focus on adapting to a saturated market, throwing "spaghetti against the wall" to see what marketing strategies stick, and leading his team through remote work challenges.

Key themes center on his focus on personal development, leading by example, and instilling a sense of fun into the brand culture. The episode is rife with strategies and takeaways for anyone looking to navigate the complexities of starting and scaling a business.

Resources:

Chapters:

(0:01:51) Jack shares the story behind the name "Mint B" for his brand.

(0:03:30) Jack’s first step he took in starting his company.

(0:06:19) The importance of seeking advice and guidance from others.

(0:10:25) Jack Espy talks about how challenging moments shape him as a leader.

(0:11:47) How Jack got the sponsorship with the national soccer club.

(0:14:08) Jack Espy explains the risk and potential downside of the partnerships.

(0:16:27) The unique nature of partnerships with stadiums and teams.

(0:18:11) Jack’s plans for launching a new brand focused on health and wellness.

(0:21:32) The goal of owning consumers with different products throughout the week.

(0:25:18) Utilizing events, activations, partnerships, and ambassador program for growth.

(0:28:45) Embracing the messy and scary aspects of starting a business.

(0:29:32) Taking risks and aiming for the potential of a multi-million dollar company.

(0:38:14) The importance of personal development in becoming a better leader.

(0:39:21) The role of health and fitness in personal development and leadership.

(0:40:13) Leading by example and showing results.

(0:43:12) Making boring topics exciting and fun.

(0:48:43) Encouraging intrapreneurship and employee brand promotion.

(0:50:10) Mitigating concerns and encouraging employees to be brand ambassadors.

(0:52:06) Dealing with employees showing up drunk or hungover to work.

(0:53:39) Taking the first step towards achieving dreams and goals.

(0:55:19) Spirited Hive website for purchasing products and merch.

(0:56:15) Conclusion.