Casey Gaston, Executive Leader of Local and Emerging Brands at Whole Foods Market, offers key updates and strategies for emerging brands who want to partner with this key retailer. In this session, she discusses how to navigate the current category review process and provides details on the LEAP accelerator program. Casey also shares her top tips for crafting a compelling pitch, along with smart strategies for brand success—from effectively communicating your story to understanding the nuances of pricing and promotion. Whether you're looking to get your product into Whole Foods Market or you're already there, you'll find valuable insights to support you at any stage of your Whole Foods journey.