We started talking about whole life insurance on the internet way back in 2012. At the time, the popular sentiment among the ever-growing cadre of financial bloggers was to attach all types of cash value life insurance--including whole life insurance.

It was as if they had ripped a page out of Dave Ramsey's playbook, and their arguments were as thin as a communion wafer. The incentive was clear. The bloggers were incentivized by advertisers that were largely in the "buy index funds and ETFs" because they always outperform cash value life insurance.

We've never argued against the "outperformance" argument. However, that argument is incomplete and reduces everything to a rate of return. In our opinion, it's a lazy perspective and ignores the deeper and multi-faceted reasons why someone would choose to own whole life insurance. Our bigger point today is that you would have thought that all these bloggers would have impacted cash value life insurance sales/policy growth over the last 10+ years. But we're sharing some data in this episode that contradicts that directly.

Listen to hear the details. ________________________________

If you think that owning cash value life insurance might be a viable option for yourself, please click right here to talk with us. We help clients all over the U.S. every day get their own policy set up.