Have you noticed that your newer appliances are serenading you? Many new washing machines, dishwashers, dryers, and vacuums have sonic signatures. But why? And who are the composers making music for the machines in your home?

Flora talks to sonic branding experts Audrey Arbeeny, who has developed sounds for washing machines; and Joel Beckerman, who has composed for Roomba. 

Guests: 

Audrey Arbeeny is the owner and executive producer of Audiobrain. She’s composed for Whirlpool, KitchenAid, the London Olympic Games, and Microsoft’s Xbox 360. 

Joel Beckerman is a composer and founder of Made Music Studio, and author of “The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy.” He’s composed for the NFL, IMAX, and the Roomba vacuum. 

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