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In this episode of Trade Legends, we sit down with Renovate with Emma and Gio to hear two inspiring journeys into the trades and construction industry.
Emma shares her path from law school and corporate PR into property renovation, sourcing, and lettings in Aberdeen, including how she taught herself tiling, painting, and DIY skills through YouTube and social media. She talks about turning passion projects into a full-time business, working with brands, and her creative approach to making rental properties stand out.
Gio brings a wealth of experience from family construction businesses, sales, and scaling trade companies. He explains the challenges of rapid growth, the importance of systems, and how he helps tradespeople avoid common pitfalls with the GRFT Academy — a platform designed to help builders, plumbers, electricians, and other trades grow sustainable businesses.
👉 Topics covered in this episode:
Women in construction & inspiring new tradespeople
Renovating and managing rental properties in the UK
DIY learning: tiling, plastering, and plumbing ambitions
Social media for trades and brand partnerships
Scaling a trade business without burning out
Smart pricing, systems, and working on your business, not just in it
🔨 Trade Legends – the podcast for tradesmen, tradeswomen, and the construction industry.
By Trade Legends5
11 ratings
In this episode of Trade Legends, we sit down with Renovate with Emma and Gio to hear two inspiring journeys into the trades and construction industry.
Emma shares her path from law school and corporate PR into property renovation, sourcing, and lettings in Aberdeen, including how she taught herself tiling, painting, and DIY skills through YouTube and social media. She talks about turning passion projects into a full-time business, working with brands, and her creative approach to making rental properties stand out.
Gio brings a wealth of experience from family construction businesses, sales, and scaling trade companies. He explains the challenges of rapid growth, the importance of systems, and how he helps tradespeople avoid common pitfalls with the GRFT Academy — a platform designed to help builders, plumbers, electricians, and other trades grow sustainable businesses.
👉 Topics covered in this episode:
Women in construction & inspiring new tradespeople
Renovating and managing rental properties in the UK
DIY learning: tiling, plastering, and plumbing ambitions
Social media for trades and brand partnerships
Scaling a trade business without burning out
Smart pricing, systems, and working on your business, not just in it
🔨 Trade Legends – the podcast for tradesmen, tradeswomen, and the construction industry.

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