Japan already sells more adult diapers than baby diapers, a stark harbinger for a rapidly aging Malaysia. By 2040, the national support ratio is projected to collapse to just five working adults for every senior, signaling a fiscal crisis unless longevity is reframed as a frontier marketplace.

Michael Hodin, CEO of the Global Coalition on Aging (GCOA), joins the Breakfast Grille to discuss the $22 trillion Silver Economy. We explore why he believes the next 30 years of global growth will be driven not by the youth, but by a demographic that holds the lion’s share of disposable income. Is it time for a corporate "Aging Strategy" that goes far beyond bathroom grab bars.

See omnystudio.com/listener for privacy information.