It doesn't happen all at once. A great idea comes out of a strategy session. Someone turns it into a PowerPoint. Another person summarizes that PowerPoint with AI. By the time it reaches the team building it, the sharp edges are gone and nobody quite remembers what made the idea worth pursuing in the first place.

Peter and Dave dig into a problem that's older than AI but getting harder to ignore. How does intent get lost as it travels through layers of people, tools, and artifacts? What does a shared context document do that a business case can't? And what can the architectural world teach the product world about keeping the thread from unraveling?

Key takeaways:

• Moving artifacts backwards and forwards through an organization strips out nuance at every step. A single central context document is a more honest way to carry intent from strategy to delivery.
• AI is being actively encouraged in most organizations right now, and in using it, teams may be quietly eroding the ideas behind what they're building without realizing it.
• If your outcomes don't match your original intent, the handoff chain is usually where things went wrong. That's worth looking at before blaming the team.

Try this: Trace one idea from your last strategy session all the way to what actually got built. See if you can find where it changed. Then come tell us what you found at [email protected].