Are you wondering why more people aren’t tuning into your podcast? The truth is, it often comes down to the content you’re producing and how well it resonates with your audience. In this episode, Dave Jackson dives into the factors that influence podcast discoverability and listener engagement, emphasizing the importance of consistency and targeted content. He shares insights on how to inspire your audience to share your show with others, pointing out that even a small number of listeners can be significant if they are genuinely interested in what you have to offer. Tune in to uncover practical tips that can help elevate your podcast and attract more listeners.

Takeaways:

• Podcasts are primarily discovered through word of mouth, so focus on content that inspires sharing.
• To attract more listeners, ensure your podcast has a consistent genre and content style.
• It’s crucial to have a dedicated website for your podcast to enhance visibility and branding.
• Engage your audience by asking them to share your podcast with their friends.
• Your podcast episode titles should be enticing and informative to encourage clicks.
• Gather honest feedback from your target audience to improve your podcast's content and appeal.

Mentioned in this episode:

Podcast Hot Seat: We Make Good Podcasts Great

You are too close to your content. I've missed typos and more. Your content may have some VERY low-hanging fruit. One way to grow your audience is to KEEP people from leaving. Your Audience will thank you!

Podcas Hot Seat

UNLIMITED One-On-One Coaching

Are you struggling to grow your podcast or turn your ideas into a show that stands out? With over 20 years of experience, Hall of Fame podcaster Dave Jackson offers one-on-one coaching designed to fast-track your success. Whether you're launching, refining, or scaling your podcast, Dave cuts through the noise with expert insights, proven strategies, and personalized guidance. Avoid costly mistakes, master your message, and build an engaged audience—without being overwhelmed. Ready to make your podcast impossible to ignore? Let’s make it happen

School of Podcasting