Wizard of Ads Monday Morning Memo

Why Backstories Matter


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The best screenwriters in Hollywood use the principles of David Freeman, as do Nobel and Pulitzer prize-winning novelists and all the most effective ad writers, even if they have never heard of the man.

I know David well, as he has taught a number of classes at Wizard Academy. His always-and-forever question is this: “What causes this character to think, act, speak, and see the world the way they do?”

NOTE: As a writer, you don’t necessarily need to tell your viewers, readers, or listeners why a character thinks, acts, speaks, and sees the world they way they do; it is only important that YOU know.

When you know the backstory of a character, that character comes alive. It glistens with perspiration, and your audience feels it’s heartbeat. Your heroes will never be perfectly pure and good, nor will your villains ever be entirely evil. Your audiences may even begin to wonder whether they ought to change sides and start cheering for the character they originally thought was a villain.

The question you must ask each of your characters is this: “What happened to you that causes you to think, act, speak, and see the world the way you do?”

You, as a writer, need to know why your characters are the way they are.

Friend, with every sleeper you wake, every heart you break, every choice you make and action you take, you are writing the story of your life. Take a breath and say this next sentence out loud. “What happened to me that causes me to think, act, speak, and see the world the way I do?”

Seriously, say it out loud. “What happened to me that causes me to think, act, speak, and see the world the way I do?”

I believe my friend Tucker Max understands the magic of writing memoirs better than any writer who has ever lived. Tucker is the only writer I know who has had 3 books simultaneously on the New York Times bestseller list. And each of those 3 books was a memoir.

Tucker Max is currently writing what will probably become the memoir equivalent of the Ring of Power that Frodo Baggins carried to Mordor. “One Memoir to rule them all, One Memoir to find them, One Memoir to bring them all and in the bright light bind them.”

I won’t tell you anything more about Tucker’s soon-coming memoir because I don’t want to ruin it for you, but I will tell you what Tucker said to me privately:

“The reason to write a memoir is to tell yourself the truth about your life. Memoir is an inherently therapeutic process. Whether or not you ever let anyone read it is irrelevant. You are giving yourself a private space to uncover, and consider, and speak the whole truth about your life.”

Today is the day that you will start writing your memoir. So say this out loud with me one more time. Are you ready?

“What happened to me that causes me to think, act, speak, and see the world the way I do?”

Ciao for Niao, and Indy Beagle told me to tell you “Aroo” and that he will see you in the rabbit hole.

Roy H. Williams

Dr. Laura Gabayan is an emergency medicine doctor and associate professor at the UCLA School of Medicine, and for many years she has conducted a scientific study of wisdom, including how to define it and cultivate it. Dr. G., as she is known, recently published her findings and is sharing them today with roving reporter Rotbart in an effort to help him discover a more fulfilling, meaningful, and prosperous life. MondayMorningRadio.com

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Wizard of Ads Monday Morning MemoBy Roy H. Williams

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