Part 1:

Let’s be real: The beef industry is a dumpster fire right now, and we’re all getting burned.

In this episode, we’re quitting the polite small talk and diving headfirst into why your favorite brisket is starting to cost more. We’re calling out the "Big Meat" giants and the price-fixing games that are squeezing local ranchers and suffocating your favorite BBQ joints. What this means for BBQ restaurants and backyard cooks, and why no one seems able to give a clear answer.

Something doesn’t add up, and everyone from ranchers to consumers is asking the same question: why?

The pressure is at a boiling point. We’re talking about how to pivot, how to fight back, and why the BBQ community needs to get loud before the fire goes out.