Are you wondering what motivates business owners to bring on a CFO or advisor for their company? This insightful episode of The CFO Project podcast dives into the key reasons entrepreneurs decide to hire fractional CFO services.

Host Adam Lean picks the brain of an experienced CFO advisor who has recently won several new client engagements. You'll learn the common pain points and challenges that prompt owners to seek out financial guidance, from struggling to understand the numbers to feeling stuck at a revenue plateau. The guest shares tips on consulting prospects through the sales process, demonstrating your value proposition, and ultimately convincing them to invest in high-level advisory services. Whether you're just starting to offer CFO services or looking to expand your clientele, this episode provides a behind-the-scenes look at what drives business owners to pull the trigger.

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