Consumer insight is one of the most powerful tools marketers and publishers can hold. Discovering where your audiences are, and their interests and habits can not only allow you to talk to them in the right manner, with the right message, you can engagement them and grow your business. While mobile usage is on the raise, and people engage more and more with their mobile phones, there is one channel that leads the way in getting consumers engaged and that is the APP. Most businesses would love to have the engagement rate that some of the top APPS have, therefore we ask what can businesses learn from this APP behavoir? This episode explores the lessons we can learn from the way consumers engage with APP's and how they can be applied to everyday business operations.