John Warrillow started and exited four companies. He wrote Built to Sell -- named one of the best business books of 2011 by both Fortune and Inc. The book has been translated into 12 languages.

His observation for every business, including farms: if it can't run without you, you don't own a business. You own a job. And a job has very little enterprise value when it's time to sell, exit, or hand it down.

Most operators never think about this until the moment it matters most.

What's Inside

- Why the farm that depends on you entirely is the hardest to sell, exit, or hand to the next generation

- The Value Builder System: how businesses that score 90 or above are worth double the average

- What buyers actually look for when they evaluate an agricultural operation

- How to start separating yourself from the daily operations without losing control

- Why building to sell makes you a better operator whether you ever sell or not

Related Episodes

- Liquidity and Legacy (Feb 2026) -- when it's time to think about what the operation is actually worth

- Driving the Transition Train: The Farmland Exit (May 2026) -- the exit planning conversation for ag

Here's what you will learn: 

To learn more about John ,visit https://builttosell.com/

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