Leadership Next

Why CEOs Should Be Thinking Like Designers


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What is design thinking, and why should you care about it?

" You know, so many leaders today are asking the question, what comes next? How do we prepare ourselves for what we can't even see? ... Well, that's where design thinking comes in," Sandy Speicher, CEO of IDEO, tells Leadership Next.

Design thinking is a different way of seeing the world, a different approach to problem solving and leading. It's also a bit of a buzz word that many people still don't fully understand.

But with so many changes happening in business right now - the technology revolution, the rethinking of how companies function in a hybrid world, the search for greater corporate purpose - now's the time to figure it what it is and how to implement it, according to Alan Murray and Ellen McGirt.

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Leadership NextBy Fortune

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