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For over two decades, Tracy Lovatt has helped brands build transformative insights by challenging assumptions and embracing the chaos of tectonic cultural shifts.
After starting her career at BBDO, where she guided brands like HBO, GE, Bank of America, Hyatt Hotels, PepsiCo and many others, Tracy eventually stepped away from advertising to start Batten & Co, where she now helps brands connect the dots between insights, operations, and the customer experience.
In this episode, Tracy talks about the power of sarcasm to disarm people and she shares her candid approach to uncovering insights that matter.
Some of my favorite aha moments from our conversation include:
Show Notes:
Below are links to books, shows, and other inspiring ideas that came up during our conversation.
Books:
This is what it sounds like: What the music you love says about you (by Susan Rogers)
Musicophilia: Tales of Music and the Brain (by Oliver Sachs)
Shows & Movies
I’m Still Here Trailer
The Last of the Sea Women Trailer (Apple TV)
Brands & Campaigns
GE - Ideas are Scary
Ffern (Fragrance brand)
Ground Up (Nut butter brand)
5
66 ratings
For over two decades, Tracy Lovatt has helped brands build transformative insights by challenging assumptions and embracing the chaos of tectonic cultural shifts.
After starting her career at BBDO, where she guided brands like HBO, GE, Bank of America, Hyatt Hotels, PepsiCo and many others, Tracy eventually stepped away from advertising to start Batten & Co, where she now helps brands connect the dots between insights, operations, and the customer experience.
In this episode, Tracy talks about the power of sarcasm to disarm people and she shares her candid approach to uncovering insights that matter.
Some of my favorite aha moments from our conversation include:
Show Notes:
Below are links to books, shows, and other inspiring ideas that came up during our conversation.
Books:
This is what it sounds like: What the music you love says about you (by Susan Rogers)
Musicophilia: Tales of Music and the Brain (by Oliver Sachs)
Shows & Movies
I’m Still Here Trailer
The Last of the Sea Women Trailer (Apple TV)
Brands & Campaigns
GE - Ideas are Scary
Ffern (Fragrance brand)
Ground Up (Nut butter brand)
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