In this insightful video, we dive into the often counterintuitive world of pricing for Managed Service Providers (MSPs). Discover why charging less for your services can actually end up costing your business more in the long run. We cover key reasons such as undervaluing services, reduced profit margins, risk of overcommitment, challenges in scaling, and the pitfalls of compromising on service quality. Additionally, we provide practical tips on how to avoid these common traps. Whether you\'re a seasoned MSP business owner or just starting out, this video will equip you with strategies to price your services effectively, ensuring sustainable growth and profitability.