What is consumer research, really, and why is it so important?

Megan Averell is the founder of the Insight Inn, a qualitative research and strategy firm, to bring people back into the heart of business decision-making.

In this episode, we chat about:

• how research applies to marketing
• what research can be used for
• the challenges with research
• different types of research

and much, much more!

You can catch up with Megan here: https://mobile.twitter.com/meggatron

The Backcountry Marketing Podcast is a produced by Port Side Productions.