What's likely to drive customers away from your door, never to return? Research shows some underlying factors which will eventually mean survival or not for your business.

Entrepreneur, Neville Christie uncovers the reasons why customers become cynical about who they buy from, and he suggests ways to make sure that cynicism doesn’t apply to you. It's all about innovating and ensuring you're implementing ethical business practices that reflect the behaviour people expect from the businesses they deal with.

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