Following the conclusion of the Nikita Hand case, many brands including Tesco and Musgraves are starting to distance themselves from Conor McGregor. But, why do brands sever links with celebrities?Joining Kieran to discuss the intricacies around it, and some of the biggest examples is Trevor Twamley, the CEO and Co-Founder of Sport Endorse.

Following the conclusion of the Nikita Hand case, many brands including Tesco and Musgraves are starting to distance themselves from Conor McGregor. But, why do brands sever links with celebrities? Joining Kieran to discuss the intricacies around it, and some of the biggest examples is Trevor Twamley, the CEO and Co-Founder of Sport Endorse.

Why do brands decide to leave celebrities?

The Hard Shoulder Podcast with Ciara Kelly and Shane Colman is your essential drivetime companion—bringing fresh perspective and energy to your drive home. CONVERSATION THAT COUNTS | Ireland’s national independent talk station for news, sport, analysis and entertainmentListen to Newstalk at&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="http://newstalk.com/listenlive">http://newstalk.com/listenlive</a>&nbsp;| Download the GoLoud app now, the new home for Newstalk

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The Hard Shoulder Podcast with Ciara Kelly and Shane Colman is your essential drivetime companion—bringing fresh perspective and energy to your drive home. CONVERSATION THAT COUNTS | Ireland’s national independent talk station for news, sport, analysis and entertainment Listen to Newstalk at http://newstalk.com/listenlive | Download the GoLoud app now, the new home for Newstalk

The Hard Shoulder Podcast with Ciara Kelly and Shane Colman is your essential drivetime companion—bringing fresh perspective and energy to your drive home. CONVERSATION THAT COUNTS | Ireland’s national independent talk station for news, sport, analysis and entertainmentListen to Newstalk at&nbsp;<a href="http://newstalk.com/listenlive" rel="noopener noreferrer">http://newstalk.com/listenlive</a>&nbsp;| Download the GoLoud app now, the new home for Newstalk

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Why do brands decide to leave celebrities?

Why do brands decide to leave celebrities?

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