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Did you know that the average generation Z individual scrolls for 25 meters on his or her smart phone every day? That’s 12 miles a year and demonstrates how tough it is to get successful marketing messages to them. But why are the advertisers even bothering to chase a segment of the market with very little disposable income and very little interest?
Joining Joe to answer that was Andrew Murray, Executive Director with TBWA.
Did you know that the average generation Z individual scrolls for 25 meters on his or her smart phone every day? That’s 12 miles a year and demonstrates how tough it is to get successful marketing messages to them. But why are the advertisers even bothering to chase a segment of the market with very little disposable income and very little interest?
Joining Joe to answer that was Andrew Murray, Executive Director with TBWA.
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