We call it “strategy,” but what if that word has lost its meaning in construction? Helen Gawor breaks down why construction strategies fail—and what real strategy looks like when it inspires your people, not just your boardroom. She calls out the industry’s addiction to lagging indicators, the dangers of blame culture, and why a "no bad news" mindset kills performance. You want transformation? Start with psychological safety, kinesthetic learning, and a vision that inspires everyone to follow. If your strategy doesn’t change how people behave, it’s not a strategy—it’s theatre.